A 60-day mental endurance challenge where contestants trade comfort for a shot at $1.2M.

Sanity Trade leans all the way into dread as a design language. The cream-on-black typography, the oversized countdown, the quiet mention of a $1.2M prize pool — it reads less like a SaaS landing page and more like a thriller one-sheet. It commits to a single mood and never flinches, which is the kind of restraint most landing pages can't pull off.