How to integrate QR Code into your Digital Marketing Campaigns
This blog will look at 10 ways you can use QR codes in your digital marketing campaigns.
1. QR Code marketing strategy with videos.
For instance, some entrepreneurs use them to show the stellar features of their products.
Others need QR Codes videos to display an advertisement in order to garner a shopper’s attention.
It also works very well for other media like podcasts.
2. vCard QR Codes to instantly sharing/dialing.
Well vCard QR Codes allow you to evolve your contact details
3. SMS and email QR Code marketing strategy.
SMS marketing can also be managed with QR Codes. They are used this way: when your customers scan the code, they’ll instantly receive a predefined message. This strategy is mostly used in sales, user support, on-request product upgrades, etc.
Email QR Codes work the same way as SMS Codes. Once the users scan it, they receive a predefined email too. The main advantage of the Email QR Code is the fact that reading can be done directly on the user’s phone
4. QR Code to promote your brand app.
If you have e-commerce, apps can really scale your business. They facilitate the tracking of your customer’s history
5. Getting the user’s reviews from QR Codes.
The point is that some customers don’t want to waste their time going to your page and expressing their opinions. They just don’t have the time. QR codes can be the solution. They just have to scan it, and they’re automatically directed to the page where they have to write their opinions.
If needed, why not offer an accompanying discount for anyone
6. Use QR Codes as a way of generating leads.
Scan to get a free trial
Scan to get your guide
Etc.
The idea is to give users a good reason to scan the code
7. Redirection to specific pages.
Landing page or website.
External to the website as your social media.
8. Facilitate the visit to your office space.
9. Handle public events well.
For instance, they’re a good way to control the crowd while massive events, deliver notifications throughout events, check tickets…