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Website creation Business Online

How to start a blog in 2022: the ultimate guide

Starting a blog can be hard work, but it has been made easier than ever before. In this blog, I will run through how to start a blog, so that you can get started right away. This will be a guide to starting a blog at 2022.

Step 1: Choose a good domain name

The first thing to do is to choose a name for your blog, or precisely, your domain name. This step is really important. In fact, the image of your whole blog depends on it. It creates the first impression.

A domain name is also known as a URL or address on the web. For example, our domain name is kleap.co. When you enter this word in your search engine, then you’ll be lead to our website.

What do you want to call your blog? You can choose your own name (yourname.com) or your business name (businessname.com). It can be also a creative name that you created yourself.

Remember that you can also use a free naming tool that will give you plenty of ideas. Just make sure you don’t use a name that already exists.

Step 2: set up your blog hosting

Now that you have the name of your website, it’s time to create the website. The easiest way to do this is to use a website builder like Kleap.co. All you have to do is to insert the name you choose in the appropriate field while you create an account or a website. It’s free!

how to start a blog in Kleap

Unlike other website builders, with Kleap, you have no need to choose a hosting provider. This is included in Kleap service.

Step 3: make your blog your own

Obviously, you need to stand out from the competitors. To do so, personalize the design of your website. Maybe you have no idea of the design to use. It doesn’t matter! Kleap provides several templates that are ready to use.

How to start a blog template

Choose one of them according to your industry or your needs. Then, change the color, the images, the button format…

Step 4: create some content for your blog

There are 2 types of content:

  • static content
  • dynamic content

The static content

It concerns the necessary pages on your website. Typically, it is used to provide the visitors the tools they need and can be accessed via menu:

  • contact
  • about
  • etc.

As their name show, the contents are static, meaning that they don’t change. At least, the modifications are not very often.

The dynamic one

It concerns the blog content: tips, facts, opinions, stories… Your goal is to engage your audience. You give them the will to come back. It’s really important to be regular. Don’t publish 4 content in a week, stop, and publish only 1 month later.

Step 5: ensure that you write great content – some tips

Create a blog

Define your blog topic

Before every writing, be sure the topic is clear to you. It’s not only about finding an idea of the topic. Your goal is to draw the reader with curiosity. From the title, and then the first paragraph, they must know the subject.

In the first paragraph of your post, explain why the entire blog post is worthing to be read. You can do this by adding some specific details or anecdotal stories that make sense with what you’re writing about but are still able to shed light on a particular perspective.

Write a long content

Writing long content is good. But ensure that all information you insert in the blog post are valuable. Add then more details. However, add some breaks (space between paragraphs, using lists, larger fonts, quotes, pictures…) in between paragraphs that help the reader to breathe! So keep each paragraph short enough.

Engage The Reader

At the end of every article, it will be interesting to pose a question that’s aimed at guiding our readers towards an insightful take-away as well as to encourage discussions by asking them to reply in the comments. It’s important to listen and chat with others, as it is a great way to learn more about what they are looking for you know what they think in regards to your product or service.

Use Original Photos

Using photos in your blog is powerful. Include your own photos in your blog post. Otherwise, take free images.

Be original while writing

Never plagiarize – it has bad consequences! Your reputation may be at stake if a plagiarism detection site links back to you and gives you a poor score, forever changing how potential partners view you. 

Even if you can get topic ideas from others in your field, make sure the content are not plagiarized. Your blog post must come from you (brain, knowledge base, experience…).

Step 6: publish your blog

Everything’s OK. Do you think you are ready to make your blog public? Well, just click on the publish button.

Step7: promote your blog

A well-designed blog and a well-written post are not sufficient. You need to get visitors if you want to develop your blog. That’s why you have to spend some time promoting it, especially when you first start.

Talk to others

Aside from creating a free blog yourself, the best way to spread awareness of your website is to get your friends and family involved. When they see you putting so much effort into your work, they’ll definitely feel inspired to be more supportive of you in return!

Share your content on social Media

image 1 How to start a blog in 2022: the ultimate guide - Kleap

You want to make sure that you’re taking advantage of all the resources out there when it comes to your business. One area you may want to focus on is social media, so be sure to join some popular platforms like Facebook, Twitter, YouTube, Pinterest, and Instagram.

Whenever you update your website or blog with new content, make sure you post a link in each account. You can also share any important news updates going around your industry or those pertaining specifically to your niche market. But remember that there are many tricks up the sleeves of all these networks — such as hashtags and engagement — so don’t miss out on all of their potentials by overlooking them!

Comment on Other Blogs

Find other blogs in your niche or community and engage with them. In the comment section, introduce yourself and leave engaging and constructive comments. You may be able to leave a link to your blog through one of their own comments that invite you onto their blogroll. Make this habit part of your daily routine – it doesn’t take long each day and will benefit you greatly in the future!

Collaborate with other bloggers

Collaborating with like-minded people who are passionate about what they do is so inspirational. They are eager to connect with and help one another out. Here, collaboration can include: guest posting (a win-win for both parties involved), sharing each other’s blogs and pieces of content when you post to make sure it’s seen by more people as well as retweeting, liking, and upvoting each others’ content across social media networks.

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Business Online

It’s 2022, Do I Need a Website? 8 Reasons Why You Do

Technology is changing rapidly with new inventions and innovations. The future is now and it is about being ahead and making the best of what is happening around you. With the current trends and future plans in mind, we are in a time where website is becoming a part of our life and our business. To be more precise, discover 8 reasons why do you need a website.

1.It builds credibility

The 1st reason why do you need a website concerns your credibility. Business owners and entrepreneurs often feel that not having a website is a major disadvantage. It reduces the credibility of their business and makes it look outdated or simply non-existent. The truth is that having a website, though highly beneficial for your business, is not the only way to establish credibility and build trust with your customers.

You’ll want to set up a website that can help you take your business to the next level. Your business website is a place customers want to go to. It’s the first impression they get of your business. You can use a website to tell them about your products, how you operate, and why they should trust in you. 

The next step is to make sure that it contains the right information and that it builds trust with your customers.

2.It improves your branding

Developing a brand is a key step in getting your website noticed. While a brand is a collection of many different elements, it all starts with your website. Your website is your introduction to the world, pitch your brand as you would to a potential investor, and show them what you have to offer. Your brand is also your reputation, which means your website is an extension of your business and is therefore a reflection of your business. The way you display your brand on your website is an example of how your business will be represented in the future.

Having a strong brand means that your customers, clients and potential clients will think of you in the same way over and over again. It is a great way to establish trust and credibility in your customers, clients and potential clients. It means that you are consistent in the way you present yourself to the world.

why do you need a website

3.It allows you to attract more leads

Why do you need a website? It brings you leads.

One of the most important reasons why you need a website is to generate leads. A lead is a person that has shown interest in your product or service. A visitor to your website is a lead when he/she has shown the desire to contact you. If the person didn’t want to contact you, he wouldn’t be on your website. When someone visits your website he has been triggered to start a conversation with you, check more about the content, ask questions and make purchases.

According to a survey, 71% of people who visit a website only do so to get information. The information they seek could be related to a product or a service or a business. And if your website is not offering that information in an accessible way (or, even better, an interactive way), you are losing business. If a website visitor lands on your site and doesn’t get what they are looking for, chances are they will leave the website and you will lose a potential lead.

So it is really important to have an interactive site. Visitors can then get what they are looking for. But how can you do that? One easy way is to have an online chatbot that can help you generate leads. Chatbots are quite popular today and you can even build your own chatbot for your website, similar to the one on Amazon, where customers can ask any question they want and get the information they need. This is a great way to get more leads.

4.It promesses more visibility

SEO is a crucial part of your website, and it is just as important as the design and usability. A website that is not optimized for search engines will not be found by the users. It will be like a tree falling in an uninhabited forest. 

Search engines are the best way to gain targeted traffic to your website. In short, it’s free and it’s targeted. You don’t have to pay a penny to advertise your website on search engines. When you are clever enough to figure out how to do things that the search engine’s algorithm likes, you can get a high ranking on Google (which is the most popular search engine).

The most important thing to remember is that there are hundreds of different search engines, and you will have to optimize your website for each of them. The website traffic is a very complex subject, and there is no single formula for success. Sometimes, the traffic will increase for no apparent reason. This is what the SEO optimizers call a “Google bomb”, and it is the result of an optimization strategy that was not planned from the beginning.

You can even get your website to appear on the first page of the search results by using some SEO strategies.

5.It increases your sales, mostly the online ones

A business website not only provides a detailed description of your product or service but also can help you generate sales online. No matter what kind of business you run, the fact is that every business needs to generate revenue. If a business is not generating revenue, then it is not a successful business.

In today’s world, many of the successful businesses are online businesses. Online businesses are growing at a rapid pace and in many cases, they are out performing traditional brick and mortar businesses. In order to be successful in today’s online world, you need to have an online presence that can help you generate revenue.

With the help of the Internet, you can reach millions of potential customers in just a matter of minutes. Online sales can be used as a strategy to increase revenue. Your website can be used to generate sales. Your website can be a tool that helps you sell more products or services. 

Also, the internet allows you to sell your products directly to consumers and cut out the middlemen. This means that you don’t have to pay retailers, distributors, and middlemen for the privilege of selling your products. You can sell directly to your customers and bypass the middlemen.

Kleap - why do you need a website

6.It is really simple with Kleap

There are just a few things you need to be aware of before you plan to create a website for your business. Especially if you are a small business owner, you may think you don’t have the necessary funds to create a website for your business. But the truth is, building a website is not as expensive as you might think. There are many free and low cost resources that can be used to create a website. In fact, there are many ways to make a website without having to pay a designer, developer or programmer.

You can use Kleap for example.

With the wide availability of website building services, you can create a high quality website for your business or product, without having to hire a team of developers and designers. 

7.It have more impact than the social media

Social media is a very important tool for businesses today to advertise and build brand awareness, but if you think that’s all you need to get your business up and running, think again. Your business needs a website to succeed in today’s market. While social media is a great tool, it’s nothing without a website.

Your social media pages are great for sharing news and information about your business. But a website is where you can have all this information. It’s your hub for all things related to your business.

Social media has also reached its peak, and this is certainly true regarding the reach of social media pages. Fake news and content farms have ruined the credibility of many social media outlets, making it harder for brands to trust and rely on social media. The decline in reach is a result of an increase in the number of users who are active on multiple platforms, and the decline in engagement seen on each platform as a result of these users.

But does it mean that you should abandon social media now? Definitely not, instead it is the time to use these effective tools in the right way. In the past, social media reach was growing consistently. This growth was mainly due to the increase of users on these platforms. With the growth of users, the reach of social media also increased. But after reaching to a certain level, the growth of users was not that much and the growth of the reach of these social media slowed down.

Discover more informations about: Facebook vs website.

why do you need a website

8. 8th reason why do you need a website: more informations about your business

Your website should portray your business in the best possible light. It should also establish your expertise in your industry. It is not just about the first impression that your website makes; it is also about its ability to communicate your message effectively.

A website that is not designed properly can cost you more than you expect. It can act as a hindrance to the success of your business. It can also cost you more in the long run because of lost business and poor word of mouth.

That’s why it is important to choose a website builder like Kleap. These services offer a wide range of templates, that are fully customizable and easy to use. You can build a website for your business by choosing a template, adding your own text, images, and other content, and then publish the website.

In the other hands, at times you might find it difficult to explain to your customers what your organisation is capable of doing. This can be a problem for your organisation because if people don’t know what you provide, they can’t buy from you. This is why a robust website matters.

Creating a website for your business seems like a daunting task, but it doesn’t have to be. When you consider these 8 reasons why do you need a website and the ease of building a website with Kleap, you’ll have no excuse to have your own website. It’s pretty obvious that a website is a great asset to have for anyone who is in business and looking to promote their brand. Even if you’re not in business, it’s a great idea to have a website for yourself. This can be your own blog or it can be a portfolio. 

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Business Online

7 Rules For Writing Great Product Descriptions

You’ve probably read that a picture is worth a thousand words. That has never been more true than in the age of the internet. People are quick to skim past all the words on a page and look at the picture to get their basic idea of what a product is, but that doesn’t mean you can overlook your product descriptions. Discover in this article how to write great product descriptions.

Product descriptions are part of the buying process that can have a major impact on sales. If you want to make sales, you need to make sure that your products are well-marketed. This essentially means that you need to write your product descriptions in a way that will entice buyers to make a purchase. However, how do you do this? Writing the perfect product description isn’t easy. Use these 7 approaches, it should make the job a whole lot easier.

1. Create a buyer persona

It is important when it comes to describing and branding your product, that you have a specific buyer in mind. Whether this consumer is a fan of a specific genre, or has certain hobbies, interests and so on!

Are they serious person who doesn’t use humor, or are they someone who enjoys some levity? How would your ideal customer approach this particular topic? What words or statements might drive them toward taking action on a purchase?

Don’t try to appeal to everyone, because in the end, you’ll appeal to no one. Try writing out the way you think your ideal customer would address their friends about what makes your product unique and special. It doesn’t necessarily involve the use of big fancy words, or rambling on for hours – simplicity establishes credibility, talking directly from the heart!

When you know how to write great product descriptions and you can create a great product description, it can be like a conversation with someone you’re quite familiar with.

how to write great product descriptions

2. Try to understand your audience

You need to understand who you are selling to, who you are marketing to, who you are promoting to. If you don’t know your audience, you can’t even begin to know how to sell to them. 

If you are selling to multiple types of customers, make sure you understand your target audience and write your descriptions with them in mind. For example, if you are selling to people who are looking for a high-end computer system to use for gaming, you will want to include information on its memory, processor, and graphics card.

If you are selling a new running shoe, you will want to include information on the padding and flexibility of the shoe. Understanding your audience will guide you and you’ll know how to write great product descriptions in a way that will bring in more sales.

3. Entice with benefits

It can be tempting to get focused on product features but don’t overlook how strong the benefits are of your products or services. Be sure to address what customers are trying to accomplish and how your product will help them feel once they’re using it. 

Be sure to address the customer’s buying motivation.

  • How will your product make them feel?
  • What problems does it solve?

You’re not just selling any product; you’re selling an exciting experience with your brand’s products! You sell your service or product delivers.

4. Use conversational tone

The most important thing to remember when writing copy is to make sure that it sounds like a conversation. A conversational tone is a way that people talk to each other in daily life. It should be like you’re talking to a friend and telling them about your product.

The same is true online. When you’re writing, it’s not a good idea to use overly formal language. You’ll probably find your visitors prefer the friendlier approach.

You’ll want to avoid using long sentences that have too big of words. You’ll also want to make sure that your sentences aren’t too short. This can make things sound like a robot or like you’re just trying to fill up space.

5. Tell a story

You can use stories to build connections with your customers. Stories can be used to create more meaningful connections with your customers, because stories are very powerful in connecting on an emotional level.

If you ask people about their favorite products, you’ll often hear stories about how those products made a difference in their lives. This is the power of storytelling. Emotional connections are vital in the business world. And stories are a powerful tool for making connections.

The purpose of the story is to expose your readers to the story of your brand, product, or business. It’s not just the experience they’re getting from your product, but the story behind the product. You can go deeper into the topic in this storytelling guide. People want to connect with a brand entity that really understands them. A business that tells an authentic story about its product can be more successful than one that doesn’t.

Unfortunately, most business owners don’t understand this. In the times of digital media, people are constantly bombarded with messages, ads and special offers. Avoid making the same mistake!

how to write great product descriptions

6. Justify your adjectives

The next step on how to write great product descriptions is to insert personality into product descriptions. This way, you’ll stand out among the crowd or be different from your competition. That being said, they back up their claims with statistics and helpful information that makes it easy for customers to decide whether or not they want to purchase this product.

Although you know how to write great product descriptions that are fun and colorful, a product needs more than just adjectives to prove its worth. By including information that backs up the claims, you can avoid sales-killing holes in your copy.

7. Use power words

Power words are known to increase sales conversions by up to 80%. It’s time you used them to make your product description more persuasive, meaningful and appealing to your customers. 

For example, if you’re selling a pair of shoes online, you might say, “These sleek black pumps will add elegance to any outfit.” That’s a boring and uninteresting sentence, but you can say, “These sleek black pumps will add to any outfit with elegance and grace.” That’s much more appealing, isn’t it?

Let’s look at another example. If you’re selling a necklace online, you might say, “This necklace is just like any other necklace.” But if you say, “This necklace is just like any other, except it can ward away your enemy’s evil eye,” then you’re getting somewhere. Using power words helps to engage the senses of your customer — it makes your product more real and allows your customer to imagine owning it.

So what kind of words do you precisely need to use? To answer these questions, it’s important to know what kind of effect you want to achieve with your product description. Are you trying to sell a product or are you trying to convince your customer that this is the product for them? 

One of the things that make us feel attracted to a product is the personal touch. “Personal touch” might sound a little too much for a product description, but when you imagine how you read a review by a friend more attentively than one by a stranger, you can understand that we want to “see” our friends (or at least feel like they’re standing behind the product) when we decide to buy.

Now that you discovered all rules about how to write great product descriptions, the next step is to apply all you learned. If so, you can be sure you’ll sell more products than ever before. What if you have no website yet? Maybe you use your Facebook page to sell your products? Maybe you want to learn also how to create a website?

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QR Codes Business Online

How to use Kleap code generator?

The use of QR Codes is on the rise, and you can use them to enhance your business. They are a great way to market your business to the public, and to receive feedback from them. If you have been unsure about creating your own QR Code, this post is for you!

New to qr codes? QR Code generator tutorial.

A QR code is a machine-readable optical label. It has information about the item that it is attached to. In 1994, Denso Wave invented the first QR code. The barcode is a type of matrix barcode. It is a type of matrix-barcode. This form of informational packaging is known as a ‘qrcode’. Its main purpose is to convey information to a device that can read it.

A qrcode is also known as a small square code that is used to provide easy access to online information. It can lead to a website, a sign-up page, a web address, or a phone number. A qrcode can hold a wide range of information. It is also used to manage supply chains. The information that is carried by a QR code can be read and transferred through the use of an app.

A qr code can link to a mobile-friendly landing page and a video playlist. It can also store a sound demo or a gallery of pictures. It has become an increasingly popular tool among marketers. In addition, it has expanded its scope in recent years. It can be used to store a variety of data. It is not limited to text or numbers and can be embedded in any image. For example, a QR code can store a PDF or video playlist.

What types of qr code can I create?

QR codes come in several forms and are used for various purposes. Before showing you the qr code generator tutorial, let’s consider the different types of qr code:

  • A text code is the most common type of QR code and can be used to relay information such as a name or phone number.
  • A geocoded QR code is used to share a location and can be easily scanned by a smart phone. It contains up to 1,167 numerals and can be used to store data for Google Maps. These codes are based on latitude and longitude coordinates. They are useful for sharing your location with other people, and can also be sent via email.
  • It is also used to store information in Portable Document Formats and vCards.
  • Some of the most common types of QR codes are website and mobile app. A website QR code allows users to access a company’s products or website by simply scanning it. A URL QR code will open the website of the company. This can also be used in marketing. A business could put a URL QR code on a brochure or promotional material, and the person can easily contact them with one button press.
  • A mobile phone can also scan a QR code and get a listing of its services and prices. There is the type of QR code that allows the users to directly send an email. This is especially helpful in cases when a business needs to communicate with many people. A business card with a QR code can be saved, and the user can access the data right from the advertisement.

Other types of QR codes can be used for different purposes, such as informing customers about new products, registering for a service, or providing contact information.

Some companies have started using QR codes for businesses.

Create a free qr code. How?

If you’ve ever wanted to make a QR code for your blog or website, you’re probably wondering how to do it. The good news is that it’s easy to do. There are many tools out there that can help you do this including Kleap qr code generator. In this article, we’ll look at how to create a QR code using this tool.

First, make your QR code yourself. Kleap QR Code Generator was build for you. All you have to do is paste the URL you want to use into the text box. From there, the tool will automatically generate the QR code, allowing you to print it on any medium. Then, simply insert your URL and choose a size. Then, use the Scan Me text to encourage people to scan the code.

qr code tutorial

Create a basic qr code

To create a free qr code with Kleap QR Code Generator, just follow these steps:

The first step in building a QR Code design is to choose the URL.

qr code generator tutorial step 2

It can be :

  • link
  • text
  • email
  • location
  • phone
  • sms
  • WhatsApp
  • Skype
  • Zoom
  • WI-FI
  • Vcard
  • Event
  • PayPal
  • Bitcoin

2. Whatever your choice, a field appears under the tab. Let’s take the example of the URL. You have to fill the field by the URL or website address you’d like to lead your customers.

step 3 of qr code generator tutorial

You’ll have the first version of your QR Code. 

If the design is enough for you, the next step is to save and download the QR Code. To do this, just click on the save button.

step 4: tuto qr code

You can choose between different formats, as shown below:

qr code saving

Attract more scans by building a qr code design

A QR Code design is entierely customized. Thanckfully, Kleap QR Code Generator has some functionalities to do that:

tuto of creating a qr code design

How can you manipulate these functionalities?

1. Color

As explained earlier, a QR Code is a digital image that displays the contents of a barcode. The background of a QR Code may be a color or an image. If the QR Code is a black and white image, the color must be darker than the background. In case of a colored image, the background color must have sufficient contrast to make it scannable.

qr code generator tutorial

2. Design

It’s really about the form of the QR Code.

qr code tutorial design

3. Logo. Just import your company’s logo.

You can use a text or an image for the logo. If you’re using a PNG image, you can create a customized background. The background color should match the background color.

qr code generator tutorial

4. Frame

In addition to the frame, you can also add a CTA (Scan Me for example).

how to use qr code generator

5. More options.

Last, you can customized your QR Code more by using this options: the size.

kleap qr code generator tutorial

Don’t forget to save and download it!

Other benefits of using qr codes

There are several benefits of using qr codes, but these are some examples. The first is that they enable users to instantly share information with their friends and family. They can also be used to get directions and more information about a product. Another advantage is the fact that QR codes for businesses go beyond allowing customers to download information directly onto their mobile devices.

A recent study found that 37% of US adults scanned a QR code in 2019. Not only is this statistic impressive, but it also means that consumers are becoming increasingly aware of the potential of QR codes and the many applications they can serve.

Moreover, QR codes can help businesses achieve their goals. A small business that added a QR code to its marketing materials experienced an 84% increase in sales. Moreover, a study has found that 50 percent of small businesses incorporating QR codes have increased their online conversions. This is a great sign for businesses. Apart from being useful in generating leads, a QR code can drive traffic to a mobile website and increase sales.

Aside from reducing the burden of preparing change and dealing with cash payments, a QR code also provides a deeper insight into a brand’s services and products. In fact, it has also helped in improving account registration services and promoting a healthy lifestyle among consumers. The use of QR codes for business can be a profitable decision for your business. You don’t have to worry about overspending on print material and advertising. You can even tie your personal information to a QR code.

Use qr code correctly

We said earlier that you can use the code in different ways. To call a number, such as a helpline number of a business. It can also be used to navigate to a store. Businesses can also use the codes to send emails with coupon codes or discounts. It is easy to make a QR Code in your store or online to promote your products. It is also a great way to keep track of inventory. If you are running a business that has a large amount of inventory, it can be beneficial to have a large QR Code on your website or in your marketing materials.

But when it comes to QR Codes, there are several important things that you should know.

  • You must understand the way QR Codes are read. A QR code is made up of two orange strips that show where to place the black and white dots. When you are reading a QR code, the red areas tell the scanner what type of information will be encoded. In addition to this, a QR code has a timing pattern. This means that the code is not just one color. It’s actually a mixture of two colors.
  • While QR Codes are readable in all types of lighting, this can vary greatly depending on the location or the time of day. Also, they may be difficult to read if they are in bad condition or damaged. In order to ensure that your QR code will be scanned properly, it is important to test it with different devices.

Before printing a qr code, you have to know these tips

Before printing a qr code, make sure the image is the right size, colour and contrast. It also needs to be printed on a white background so that it can be easily scanned. QR codes are best readable when they contrast well with the background. To create an attractive qr code, use a photo of yourself or your product. You can use it as a reminder of an important event.

So every time you use Kleap qr code generator, consider the following:

  • the size of the image. A qr code should be no larger than 1.5 centimeters in size. If it is large, it should fit on a piece of paper. It should be clear and easy to read. When creating a customised qr code, you must consult an experienced graphic designer to create it for you.
  • Color and texture. The color and texture should match the background of the page. Some materials cause glare. If the material is glossy, it can cause the code to be difficult to scan. Ensure that the image is clear. If the qr code has a gloss coating, the glare will be magnified. In order to ensure the correct contrast, you can test the QR codes in a variety of situations to see if it can be scanned in that environment.

Finally Print and Download it!

A QR Code needs to be printed on a white background to be readable. A black-and-white sheet is easier to read and has better ink holdout. Contrast is another important factor. A QR Code should be different from the rest of the printed piece. Choosing a glossy paper is a good idea, but if you’re printing a simple QR Code on a white background, you’ll have to decide which one you’re going to use.

Make sure the print quality of the QR Code is high. While some types of surface are better for this type of design than others, it’s a good idea to make the code as flat as possible. That way, consumers can read it easily and not worry about having to look at it in order to access more information. Additionally, make sure the QR Code is large enough for customers to scan it.

The size of the QR Code should be a little larger than the product itself. QR Codes are best when they have space around the edges. Remember that color contrast is the most important part of the process. If you want your QR Code to be read well, you should leave enough room around it to add white space. Also, keep in mind that your QR Code should be at least four times larger than the target object itself.

QR Codes have become very popular in the past decade, and despite the fact that they are labeled as outdated, they are still being used today, and there is no doubt that they will continue to be used in the years to come as well. We have created this post to help you learn how to create free QR Codes for use on any print or digital mediums. With Kleap QR Code Generator, you can create QR Codes for your business, school, or even personal use.

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Business Online QR Codes

8 Reasons Why You should use QR Codes in Your Business

Everywhere you go, you can find a QR code (whether in a restaurant, in real estate agencies, in construction companies…). QR Codes are so popular! Till now, you are not convinced anymore. Your business seems to work very well. Does it really worth it to use QR Codes? To enlighten you, let’s see 8 reasons why use QR Codes in your business brings advantages.

1. Scale your business the cheapest way.

No need to spend money on QR Codes. All you have to do is to use a QR Code Generator like Kleap.

Just copy and paste the URL in the appropriate field in Kleap (in case the QR Code will lead to a webpage). You’ll obtain a unique code, that you can save, print, and share.

With this free QR Code, you can then directly connect with your customers. To share it, put it everywhere your customers can see it:

  • Printed materials
  • Business cards
  • YouTube Video
  • Blog post
  • Etc.

On the customer side, they need their smartphone to scan. They immediately get access to all the information you wanted to share on your website.

2. Take advantage of the current business trend.

Previously, QR Codes are mostly used in Japan as a very successful marketing tool. Then, they gained popularity in other countries and all around the world.

Since Covid19, QR Codes are growing faster than ever! Not to mention the mass adoption of smartphones with native QR scanners. Also, the QR Codes are easy to use.

Obviously, today is the right time to use QR codes in your business (if it’s not yet done). Why not take advantage of this popularity to use it for your marketing and advertising purpose?

QR Codes are the new trends

3. Save the environment and target another type of customers.

Why use QR Codes can save the environment?

You probably know what’s the meaning of QR Codes, but as a reminder, their role is to store information digitally. Lots of information is transformed into a square. It seems amazing, but it’s the truth. Nor bags, nor pockets. Just a tiny square.

Printed materials are then reduced (books, brochures…), and at the same time, the cardboard waste. Maybe you can take advantage of it to target new customers: those who care about the environmental impact of their purchases.

4. Generate more engagement.

Kleap QR Code Generator allows you to create a personalized QR Code. Many entrepreneurs used this functionality to fits their QR Codes with their company’s brand.

In fact, customized QR Codes are more attractive. That creates more interaction. Your clients and potential customers will likely scan the QR Code (maybe for curiosity, or because they’re really interested in your product).

Once they’re led to the page where you wanted them to be (or they get the concerned information), there’s more chance that they will do what you ask them to do (whether about buying your products, asking quotes, contacting you, etc.)

Let’s take McDonald’s example. They included QR Codes in the design of their happy meals, in order to promote one of the Avengers films. Their customers had access to the behind-the-scenes movie footage. This strategy worked very well. The simple design of the QR Code attracts consumers.

why use qr codes

5. Why use QR Codes drive more traffic and visibility easily.

The main reason for creating a website is to drive traffic on it, isn’t it? However, with a new website, it could be a little bit complicated. You have a choice between: 

  • Using organic SEO techniques, that can take more time.
  • Using paymant method with ads, but it is more expensive.

That’s where QR Codes come in. They’re the easiest way to lead traffic on your website (or app). As mentioned before, all you have to do is to put an attractive QR Code everywhere you can do this, mostly where your potential customers often walk around.

6. Use the best way to increase your sales.

QR Codes can increase your sales. It’s one of the most reasons why use qr codes is so important. In fact, they allow you to connect your 2 sales channels (physical and digital stores). If you have not already had a digital channel, but you want to extend your business by creating one, then, connect it to the physical one.

For instance, Ikea mix their digital and physical sales with QR Codes. Their customers scan the products they want to buy while perusing the store. There’s a touchless and efficient to check out when they’re finished shopping. This facility is really appreciated by the customers.

7. Be easily reachable with QR Codes Map.

Almost all the digital businesses (and even some physical ones) are visible on Google My Business. Thanks for this app, the businesses themselves are more visible on the internet. That also allows customers to find a way to go to the office space / physical store. One thing is yet missing in some businesses: a QR Code Map.

It makes it easy for your customers to reach you (and it’s also available for email, call… by email, phone… QR Code). This is how the QR Code map function: when you scan it, it opens your business listing on GPS or mapping software. The user can then choose to ask to generate the directions.

why use qr codes map

8. Modernize financial transaction

Due to the pandemic, now everybody prioritizes mobile and contactless payments. Cash and plastic cards are then progressively lesser used. By using QR Codes, we use digital wallets. No need for consumers to handle their cards or let anyone else do this. In addition to the security, paying for something with the QR Code way is also quick.

In store that use QR Codes for payment, every cashier has a unique QR Code. It guarantees that the buyers send their money to the right POS. All they have to do is to use their smartphone to scan the code. The payment process begins then.

QR Codes can be used in so many manners. We have seen 8 different ways earlier, but the possibilities are even more! It’s so obvious that you find QR Codes everywhere you go, in all kinds of business. Each type of them is very practical. In any use, QR Codes really facilitate your business management. That’s the main reason why use QR Codes is worth it.

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QR Codes Business Online

How to integrate QR Code into your Digital Marketing Campaigns

It’s been a few months now since you begin to use QR Codes to scale your business. Are you struggling to make your QR code marketing campaigns work? If you are, then you are not alone. A lot of businesses hassle with figuring out what exactly they need to do to make their QR code marketing strategy work. This blog will look at 10 ways you can use QR codes in your digital marketing campaigns.

1. QR Code marketing strategy with videos.

Videos attract people more than texts. In fact, the customers retain more than 90% of the core message while text-only invokes 10% of memory. However, videos are large. It will be a little bit complicated to send these files to your customers. Hence the advantage of using QR Codes videos.

For instance, some entrepreneurs use them to show the stellar features of their products. Others need QR Codes videos to display an advertisement in order to garner a shopper’s attention.

It also works very well for other media like podcasts.

Video QR Code marketing strategy

2. vCard QR Codes to instantly sharing/dialing.

In business, vCard QR Codes are used to share contact details with consumers. Do you likely ask the difference between a QR Code and a regular vCard one?

Well vCard QR Codes allow you to evolve your contact details without the need of updating the existing code. In other words, it means that the code is automatically adapted. No need to print them again.

Also, as an entrepreneur, you will interact with a crowd. Maybe the same to some of your customers. You likely understand the advantage of using a QR Code to facilitate communication. Your customers just scan the code to receive your contact number. Some QR Codes even allow to directly dial the number.

3. SMS and email QR Code marketing strategy.

SMS marketing can also be managed with QR Codes. They are used this way: when your customers scan the code, they’ll instantly receive a predefined message. This strategy is mostly used in sales, user support, on-request product upgrades, etc. 

Email QR Codes works the same way as SMS Code. Once the users scan it, they receive a predefined email too. The main advantage of the Email QR Code is the fact that reading can be done directly on the user’s phone (or on any other device they use for scanning).

It’s a really saving time! On your side, depending on the tool you use for your campaign, you’ll have access to all data and email performance rates.

Email QR Code marketing strategy

4. QR Code to promote your brand app.

You can also send a QR Code to your customers, which leads them to a downloading app. Ensure the QR Code is designed as your brand so that potential customers are attracted to it and scan it. That’s how Instagram and Angry Birds (and other many brands) did. 

If you have e-commerce, apps can really scale your business. They facilitate the tracking of your customer’s history so that you can improve your products to fit their needs.

5. Getting the users reviews from QR Codes.

Shoppers based their decision on reviews. Before purchasing something or subscribing to a service, they religiously read online reviews. So provided you use it the right way, reviews can be leveraged for your business!

The point is that some customers don’t want to waste their time going to your page and expressing their opinions. They just don’t have the time. QR codes can be the solution. They just have to scan it, and they’re automatically directed to the page where they have to write their opinions

If needed, why not offer an accompanying discount for anyone who exprime a positive review? Your QR Code marketing strategy will have more good results.

6. Use QR Codes as a way of generating leads.

Inform your customers they’ll gain a discount if they use your QR Code. How? By adding a clear call to action in the design of the code. It’s an original way to generate leads.

You can choose the word you want to put as CTA, but there are just some examples:

  • Scan to get a free trial
  • Scan to get your guide
  • Etc.

The idea is to give users a good reason to scan the code so you can obtain their contact details in return.

QR Code generate leads and make them act

7. Redirection to specific pages.

Landing page or website.

Help your customers arrive at a specific page on your website, by providing them with the right QR Code. For instance, the QR Code guide them to a landing page, signing page… So they don’t waste time searching or navigating around your site.

External to the website as your social media.

Almost all successful businesses have a presence on social media. If you have not yet an account or page on social media, it’s time to create one. It’s the first step.

Then, share it as much as possible. To save your time and those of your target audience, you can use QR Code. Once your potential customers arrive on your page, some of them will probably follow you to be advised of new updates.

As opposed to typing a link, scanning a QR Code is easier. Codes improve the user experience, and it’s essential for your business.

8. Facilitate the visite of your office space.

With QR Code, you can connect your channels: digital and physical stores. For those who need to visit your office space, but struggle with searching the location, guide them with Map QR Code. Not only does the code show them exactly where are you located, but it also shows the itinerary. It’s even better than manually searching for the address on online maps.

Make easier the visit of your office space

9. Handle public in events well.

Take advantage of the events you organize to use the QR Code marketing strategy. In fact, managing an event is not easy. It becomes more simple with the Event QR Codes marketing strategy.

For instance, they’re a good way to control the crowd while massive events, to deliver notifications throughout events, to check tickets…

10. More sales, less complications in e-commerce.

In e-commerce, QR Codes are very useful. For instance, some entrepreneurs use them to handle and make easy access to their discounts and promos. Ensure you use the appropriate Call to Action, to make clear what you really offer. In fact, the users shouldn’t have to guess what to do with the QR Code.

Be careful! Whatever the type of QR Code you use in your campaing, ensure it works well. Always check before publishing it. Otherwise, using QR Coes will be for nothing. You’d be wasting your time! A good QR Code, used in the right way benefits a lot of industries. Not only does it save time and energy, but it’s a good way to measure your marketing campaing.

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Business Online Website creation

Why do I need a website if I have a Facebook page?

Website vs Facebook page? Do you wonder if you need a website if you already have a Facebook page? In the same time, you may be saying: “I don’t want people to find my business online.” Well, if you plan to stay small and local then maybe that’s a good plan, but if you want to grow, you’ll want to be online. 

1. To prove your professionalism.

A Facebook page is still viewed as a social media site, not as a business site. People are not expecting professionalism on Facebook, but they are on your website. Most people already have their business on Facebook, but they still need to see your business on your website.

You’ve probably noticed that a lot of companies are using their website to showcase their brand in a professional way. But exactly why is this a good idea? There are several reasons why a lot of companies like to use their website to give people an idea of who they are and what they do. 

So having a website is necessary for branding and professionalism. The web is a competitive field, and it’s not just about the products you’re offering. You need to stand out if you want to succeed. One way to do this is to have a professional website. In Kleap for example, you’ll have plenty of free templates, so you don’t have to worry about breaking the bank.

gain credibility thanks to website

2. To build credibility.

Having a website for your business is crucial to building credibility. In this day and age, it’s not enough to just have some business cards with your name on them. It’s not enough to have a Facebook page.

People are looking for reviews, products, and information about your business online. Not having a website for your business can show customers that you don’t care or that you’re not credible enough to put the work into your business.

3. To be visible worldwide.

If people want to look for a business in their locality, they’ll not find your business on Facebook (unless they know exactly the name of your business). The users are not going to go to a search page and type your business name. They’ll not find your business in a Facebook search unless they are already on Facebook.

SEO is the most important part of your marketing channel. Search engine optimization (SEO) is the practice of optimizing your website for search engines. Although this sounds like a very technical process, it really isn’t. You can do simple things like adding keywords to your page’s title and meta tags, to more complicated techniques such as adding inbound links to your site from other websites.

With your Facebook page, you can’t really treat the SEO. So your page will not necessarily be visible when people try to find you out of Facebook. The problem is that Facebook doesn’t use your business name or your address to show up in the search of people. Facebook uses your other information like your phone number.

We will soon give you some SEO techniques that help you to improve your website.

have your own platform with website

4. To have your own business platform.

You might have built a huge following on Facebook, but it doesn’t belong to you. A social media platforms like Facebook can kick you off any time they want. The worst part is, you will have no say in the matter.

Imagine you are working hard building an audience on Facebook. You’ve spent a lot of time and money on your Facebook page and your content strategy. You’ve built a huge following and are now planning on monetizing it. You’re working hard to promote your Facebook page and build a business around it.

But one day, you wake up to the news that Facebook has kicked you off. Your page is gone. All your followers are gone. Your work has been wiped off the face of the earth.

Facebook is not a free hosting service. Facebook owns the page you have and they can take it away from you any time they like. There are a lot of horror stories on the web about businesses that were using their fan page for business purposes and all of a sudden Facebook decided to shut down the page. The owners of the fan page couldn’t do anything about it and the result was a lot of hard work gone to waste.

To conclude, getting your own website will give you complete control over how it looks and what features you need that can support your business. You are the person in charge of everything that goes on your website. If you want to make changes, you can do it at any time. Your website is an excellent way to show your customers who you are and what you can offer to them.

5. To build a marketing strategy.

Having a website is a necessary part of marketing strategy for all types of businesses, from small businesses to large firms. A website can be used for a variety of purposes, such as providing information about a product or service, bringing in new customers, or increasing the sales of current customers.

In order to be successful, a website needs to be attractive, easy to use, and provide the necessary information in an easy-to-find manner. While the subject of website design is beyond the scope of this article, it’s important that a business keep a few basic concepts in mind when it comes to designing their website.

6. To gain more leads and clients.

Facebook has been growing in popularity over the past few years with the increase in social media. Despite the fact that it is the most popular social media platform, there are people who don’t use it. If your website is using the Facebook API to post on your page, that means that anyone who has liked your page will get your posts. If you have a business, this is probably a good thing. However, if you’re running a competition or giveaway, there’s a high chance that you’re missing out on potential entrants and supporters as they don’t use Facebook.

website vs facebook page

7. To be free in the functionalities.

Your Facebook page allows you to post links, images, videos and so much more. On the other hand, you can do more thanks to your website. Because you have full control over your website, you can for example design it in a more personalized way. Your website can be more than just a platform to list your business information and products. You can use it to engage with your customers, drive them to your social media pages and convert them into paying customers.

8. To stand out from the competitors.

As entrepreneurs, we have a tendency to focus on a new trend and forget about the old ones. Nowadays, many entrepreneurs fail to understand the importance of having both a website and a Facebook page when it comes to building trust in the eyes of their customers.

Facebook is the largest social network in the world, but it’s also the most competitive. There are millions of businesses and individuals trying to get your attention on Facebook, and only a handful of them will be successful. If you don’t have an engaging Facebook page, your chances of success are going to be much lower than if you have a dynamic presence. It’s time to start thinking about having a website to stand out from competitors.

If your potential customer does not see any difference in your competitor, he/she may go for the one who has both a Facebook page and a website. You can lose your customer by not having a website. 

Facebook page is more to support your website.

There is an easy way to give your website more exposure and make it more effective thanks to your Facebook page. Invite your followers (your potential clients) to see your site and maybe even give you a call or an email. Facebook is a great way to promote your website and get new clients but it’s not always the easiest thing to do. There are a lot of things you have to look at. You have to look at the way you promote your website, and you have to get the right information out to the right people.

Also, Facebook is the most popular social media platform. Facebook pages for business are an excellent way to keep up with your customers, to offer them something extra, and make your brand stronger. A page is like a Facebook account; it’s where you can share photos, videos, and updates with your customers and connect with others who are also interested in your brand’s content.

To conclude, your Facebook page should be an extension of your website. Your Facebook page should have all the information that your website includes, like your business hours, address, and phone number. Facebook can be a great opportunity to provide customers with a more interactive experience.

Having a website for your company is an extremely important part of your marketing strategy. And now that people are relying more on the internet to get their information, your website is more important than ever. But not having a website is no longer an option, if you want to stay competitive in today’s business world. Till now, learn to create your own website. It’s easy and free!

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Website creation Business Online

Choosing a business name: 8 tips to get started

Remember that your business name is a brand and your business is your baby. That’s why you must take time choosing a business name. You don’t want to wake up one day and see your baby running around naked or being called a different name. You need to be sure about naming your baby before you give it a name. Here are some tips for choosing a business name.

1. Choosing a business name that is meaningful.

One of the most crucial decisions you will ever make as a startup founder is what should be the name of your startup. You’ve probably heard it before: “the name is the first impression” and that is true. You have to make it count.

So the question is – how you are going to decide the name of your company? You can search for inspiration or even take a name from your family history. But the best option is to put yourself in your customer’s shoes. What would you like to hear from your potential project? 

Choosing a business name that is memorable and easy to say is necessary. But remember that it must also be descriptive. It should be easy to figure out what your message is in just the name without having to read any further. Avoid using names that are too vague (“The Company” or “The Online Store”) or too meaningful (“The Business” or “The Marketing Agency”).

To help you, consider the essence of your business

What is your business about? This is the fundamental question behind your business name. To help you, check out our list of things you need to consider. Write down your goals and mission statement. Then look at your business plan and your USP. From there, you can begin to narrow down your list of names to ones that are appropriate for your business.

Choosing a business name to help you stand out

2. Stand out even using related words in your business name.

Choosing a business name is not an easy task for many entrepreneurs. They get caught into the trap of thinking that a name must be unique, and the more unusual it is the better. They stick to words that are not related to their business and make a wrong interpretation that their business name is the most important marketing tool. 

The truth is that it is the first impression of your business that creates the image of your company in the eyes of potential customers. So, you should pay attention to the choice of your business name and avoid using the same name as your competitors. You have to use some keywords related to your business but in a creative way. 

You might want to look at how other businesses are using related words creatively. For example, “Bamboo” is a great way to create a catchy name for a bamboo clothing store. Or, if you’re starting a café, using a made-up word like “cuppa” will certainly get people talking. It’s a great way to stand out from the crowd and make your business memorable.

If necessary, make a brainstorming while choosing a name for your business.

Brainstorming is the most important stage of the creative process. This is where you’ll generate ideas and generate the options that you will choose from when you start with the creative process. The more creative and free-thinking you can be during this stage, the more ideas you will generate, and the more possibilities you will have to choose from. The more options you have, the better choices you will make. 

It’s important to make sure that each name you consider has been thoroughly reviewed and vetted by other people. Brainstorming is a great way to come up with a wide variety of name ideas and to generate a healthy amount of ideas for you to choose from.

Now, give it time. Give yourself the time you need. Enough time to step back. There is no need to rush this process. (It is hard enough to come up with a shortlist of names, and it’s even harder to narrow it down to a single name.) Once you have an initial shortlist, give it time to see which one holds up over the next few days.

3. Select a name that is easy to say.

While it might be tempting choosing a name for your business that is complex, elegant, and sophisticated, you would do well to remember that your company name will soon be plastered across trucks, buildings, and websites. You need to be able to communicate your brand name through these mediums without making things too complicated. The best brands have simple names that are easy to spell, remember and communicate.

A business name different from your competitors

4. A name that has nothing to do with your competitors.

Sometimes it’s easy to get caught up in the moment and use a name that may be too similar to a competitor of yours. When thinking of a name, it’s important to be mindful of the other brands in the industry. You don’t want choosing a business name that is too similar to a competitor and end up appearing unoriginal. The last thing you want is to open a business and have an unhappy customer come in, thinking you’re another competitor.

5. Your own name as a name for your business : a bad idea.

While you can use your own name, don’t be tempted. Your business name should tell people what you do as well as what you sell. 

If you are a freelancer and you want to create your own brand, choosing a name for your business is easy. You can select your own name and start your website. But if you are running a business that you want to grow in the future, you need to think about choosing another name. You may need to change the name of your business if the business is not doing well or if you wish to sell it. This may affect your business’s value, branding, and even future plans. 

6. Don’t use acronyms

It’s tempting to use acronyms in your marketing materials. After all, acronyms get attention. But using acronyms in your marketing materials can be a bad idea. Why? Because acronyms can be confusing. 

At the beginning of your business, when your goal is to establish your brand and you are reaching out to the public, be very careful with acronyms. Acronyms are not universally understood. While some of your potential customers may know what your company is, they will be unable to relate to the acronym. This can cause your brand to seem distant, unapproachable, or even snobby. The acronym of your company is a representation of your brand. If your brand is to be considered trustworthy, it is important to avoid acronyms. If you find that you must use an acronym, it is best to use it in its entirety.

7. Think about you business evolution.

A scalable name is a name that you can easily expand upon and apply to related products and services. 

Also, when thinking about a business or service name, make sure the name can be used in any city or area. You don’t want to have to change your website address when you move your business to other cities.

For example, if you run a cleaning service, you might want to name your business “Cleaners.” But if you plan to expand to other cities, such as New York, you might want to change your name to “City Cleaners.” It’s a simple change, but it’s something you want to consider when naming your business.

Choosing a business name available

8. Make sure a related domain is available

This is a very important factor to keep in mind when you want to register a domain name. You need to make sure that the name you want to use is available. Check if the name you want to use is registered as a trademark. Use the search function of the U.S. Patent and Trademark Office, Trademark Electronic Search System (Tess) to search for your trademark. You should also run a series of searches with Google and other search engines to see if anyone has used it as a domain name or in a domain name. If it is available and is not being used, you have a great opportunity to register it as a trademark.

If you’re planning on having an online presence, which you definitely should, you’ll want to make sure the desired domain is available by doing a domain name check. Domain name checker is a free tool that checks to see if a domain name is available to register.

Registering a domain name is an important step for the success of your website. Your domain name will tell the world what your site is about. It’s easier to remember than a bunch of numbers and letters. It’s an extension of your brand and tells customers what to expect from you. It helps you stand out from the crowd.

If it’s available, then you have the option of either buying it from the current owner or through a domain name registrar. Then, you can begin to create your website.

Choosing a business name can be tricky, and the more thought you put into it the better. Selecting your company’s name is not only crucial for officially launching your new venture, but it also matters when it comes to carving out your own position in the world of small businesses. One thing to keep in mind as you move forward with choosing a name for your business is that you need something original. Remember, common names will be used by other people too, so make sure there’s enough detail or that you use specific words so that customers know where you’re coming from at all times. We hope that these tips for choosing a business name helped you!