Website vs Facebook page? Do you wonder if you need a website if you already have a Facebook page? In the same time, you may be saying: “I don’t want people to find my business online.” Well, if you plan to stay small and local then maybe that’s a good plan, but if you want to grow, you’ll want to be online.
1. To prove your professionalism.
A Facebook page is still viewed as a social media site, not as a business site. People are not expecting professionalism on Facebook, but they are on your website. Most people already have their business on Facebook, but they still need to see your business on your website.
You’ve probably noticed that a lot of companies are using their website to showcase their brand in a professional way. But exactly why is this a good idea? There are several reasons why a lot of companies like to use their website to give people an idea of who they are and what they do.
So having a website is necessary for branding and professionalism. The web is a competitive field, and it’s not just about the products you’re offering. You need to stand out if you want to succeed. One way to do this is to have a professional website. In Kleap for example, you’ll have plenty of free templates, so you don’t have to worry about breaking the bank.
2. To build credibility.
Having a website for your business is crucial to building credibility. In this day and age, it’s not enough to just have some business cards with your name on them. It’s not enough to have a Facebook page.
People are looking for reviews, products, and information about your business online. Not having a website for your business can show customers that you don’t care or that you’re not credible enough to put the work into your business.
3. To be visible worldwide.
If people want to look for a business in their locality, they’ll not find your business on Facebook (unless they know exactly the name of your business). The users are not going to go to a search page and type your business name. They’ll not find your business in a Facebook search unless they are already on Facebook.
SEO is the most important part of your marketing channel. Search engine optimization (SEO) is the practice of optimizing your website for search engines. Although this sounds like a very technical process, it really isn’t. You can do simple things like adding keywords to your page’s title and meta tags, to more complicated techniques such as adding inbound links to your site from other websites.
With your Facebook page, you can’t really treat the SEO. So your page will not necessarily be visible when people try to find you out of Facebook. The problem is that Facebook doesn’t use your business name or your address to show up in the search of people. Facebook uses your other information like your phone number.
We will soon give you some SEO techniques that help you to improve your website.
4. To have your own business platform.
You might have built a huge following on Facebook, but it doesn’t belong to you. A social media platforms like Facebook can kick you off any time they want. The worst part is, you will have no say in the matter.
Imagine you are working hard building an audience on Facebook. You’ve spent a lot of time and money on your Facebook page and your content strategy. You’ve built a huge following and are now planning on monetizing it. You’re working hard to promote your Facebook page and build a business around it.
But one day, you wake up to the news that Facebook has kicked you off. Your page is gone. All your followers are gone. Your work has been wiped off the face of the earth.
Facebook is not a free hosting service. Facebook owns the page you have and they can take it away from you any time they like. There are a lot of horror stories on the web about businesses that were using their fan page for business purposes and all of a sudden Facebook decided to shut down the page. The owners of the fan page couldn’t do anything about it and the result was a lot of hard work gone to waste.
To conclude, getting your own website will give you complete control over how it looks and what features you need that can support your business. You are the person in charge of everything that goes on your website. If you want to make changes, you can do it at any time. Your website is an excellent way to show your customers who you are and what you can offer to them.
5. To build a marketing strategy.
Having a website is a necessary part of marketing strategy for all types of businesses, from small businesses to large firms. A website can be used for a variety of purposes, such as providing information about a product or service, bringing in new customers, or increasing the sales of current customers.
In order to be successful, a website needs to be attractive, easy to use, and provide the necessary information in an easy-to-find manner. While the subject of website design is beyond the scope of this article, it’s important that a business keep a few basic concepts in mind when it comes to designing their website.
6. To gain more leads and clients.
Facebook has been growing in popularity over the past few years with the increase in social media. Despite the fact that it is the most popular social media platform, there are people who don’t use it. If your website is using the Facebook API to post on your page, that means that anyone who has liked your page will get your posts. If you have a business, this is probably a good thing. However, if you’re running a competition or giveaway, there’s a high chance that you’re missing out on potential entrants and supporters as they don’t use Facebook.
7. To be free in the functionalities.
Your Facebook page allows you to post links, images, videos and so much more. On the other hand, you can do more thanks to your website. Because you have full control over your website, you can for example design it in a more personalized way. Your website can be more than just a platform to list your business information and products. You can use it to engage with your customers, drive them to your social media pages and convert them into paying customers.
8. To stand out from the competitors.
As entrepreneurs, we have a tendency to focus on a new trend and forget about the old ones. Nowadays, many entrepreneurs fail to understand the importance of having both a website and a Facebook page when it comes to building trust in the eyes of their customers.
Facebook is the largest social network in the world, but it’s also the most competitive. There are millions of businesses and individuals trying to get your attention on Facebook, and only a handful of them will be successful. If you don’t have an engaging Facebook page, your chances of success are going to be much lower than if you have a dynamic presence. It’s time to start thinking about having a website to stand out from competitors.
If your potential customer does not see any difference in your competitor, he/she may go for the one who has both a Facebook page and a website. You can lose your customer by not having a website.
Facebook page is more to support your website.
There is an easy way to give your website more exposure and make it more effective thanks to your Facebook page. Invite your followers (your potential clients) to see your site and maybe even give you a call or an email. Facebook is a great way to promote your website and get new clients but it’s not always the easiest thing to do. There are a lot of things you have to look at. You have to look at the way you promote your website, and you have to get the right information out to the right people.
Also, Facebook is the most popular social media platform. Facebook pages for business are an excellent way to keep up with your customers, to offer them something extra, and make your brand stronger. A page is like a Facebook account; it’s where you can share photos, videos, and updates with your customers and connect with others who are also interested in your brand’s content.
To conclude, your Facebook page should be an extension of your website. Your Facebook page should have all the information that your website includes, like your business hours, address, and phone number. Facebook can be a great opportunity to provide customers with a more interactive experience.
Having a website for your company is an extremely important part of your marketing strategy. And now that people are relying more on the internet to get their information, your website is more important than ever. But not having a website is no longer an option, if you want to stay competitive in today’s business world. Till now, learn to create your own website. It’s easy and free!