A bold merch drop page for a half-blue, half-green gummy bear that turned a toy mascot into a collectible brand.

BillyBob is the kind of mascot brand that treats its character like a real product, not a placeholder for one. The split-color gummy bear becomes the entire visual system — blue/green halftones, a black canvas, and confident display typography that feels somewhere between a toy launch and a hypebeast drop. It's a single-screen experience, but every element — from the merch tag to the stats ticker — does real work.