Kostenloser Schema Markup Generator

Gültiges JSON-LD Schema-Markup für Rich Snippets in den Google-Suchergebnissen generieren.

Schema Details

Generated JSON-LD

Select a schema type and fill in the fields to generate your JSON-LD markup

What Is JSON-LD Structured Data?

JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for adding structured data to your web pages. Structured data helps search engines understand your content and display rich results — star ratings, FAQ dropdowns, event dates, product prices, and more — directly in search results.

Adding JSON-LD schema markup to your pages can significantly increase click-through rates from Google. Pages with rich results get up to 30% more clicks than plain blue links. Unlike Microdata or RDFa, JSON-LD is a standalone script tag that doesn't clutter your HTML, making it easier to implement and maintain.

Supported Schema Types

Article Schema

Enhance blog posts and news articles with rich snippets showing author, date, and headline in Google search results.

LocalBusiness Schema

Display your business info, address, phone number, and hours directly in Google Maps and local search results.

Product Schema

Show product prices, availability, and ratings as rich results in Google Shopping and organic search.

FAQ Schema

Get expandable FAQ dropdowns directly in Google search results, increasing your SERP real estate and click-through rate.

Organization Schema

Control your brand's knowledge panel in Google with logo, social profiles, and company information.

Event Schema

Display event dates, venues, and ticket prices in Google search results and Google Events.

6 Tips for Better Structured Data

1

Use JSON-LD over Microdata

Google recommends JSON-LD as the preferred format for structured data. It's a standalone script tag that doesn't clutter your HTML, making it easier to add, update, and debug.

2

Always validate before publishing

Use Google's Rich Results Test to validate your markup before deploying. Even small syntax errors can prevent your structured data from being recognized by search engines.

3

Include all recommended properties

While only a few properties are required, filling in recommended properties increases your chances of getting rich results. More complete markup gives Google more context about your content.

4

Keep data consistent with page content

Your structured data must match what's visible on the page. Google penalizes pages where schema markup doesn't reflect the actual content — it's a form of spam.

5

Use specific types when possible

Instead of generic 'Thing' or 'CreativeWork', use the most specific schema type. 'Restaurant' is better than 'LocalBusiness', and 'NewsArticle' is better than 'Article' for news content.

6

Add schema to every important page

Don't just add structured data to your homepage. Product pages, blog posts, FAQ pages, and contact pages all benefit from specific schema markup. More pages with valid schema means more rich result opportunities.

JSON-LD Generator: Kleap vs Alternatives

FeatureKleapSchema.org GeneratorMerkleTechnicalSEO.com
PriceFreeFreeFreeFree
Schema types6 types (Article, Product, LocalBusiness, FAQ, Organization, Event)Limited presets8+ types10+ types
Live previewReal-time JSON-LD previewNoYesYes
ValidationBuilt-in warningsNoBasicGoogle API integration
Google test linkOne-click testNoYesYes
Website builderBuilt-in AI website builderNoNoNo

How to Add Structured Data to Your Website

Structured data is one of the highest-impact, lowest-effort SEO improvements you can make. Here's a step-by-step guide to implementing JSON-LD on your site.

Step 1: Choose the Right Schema Type

Match your schema type to your page content. Use Article for blog posts, Product for e-commerce pages, LocalBusiness for your contact or about page, FAQ for help/support pages, Organization for your homepage, and Event for event pages. Google only shows rich results when the schema type matches the page content.

Step 2: Fill in All Required Properties

Every schema type has required and recommended properties. Required properties are the minimum for valid markup. Fill in as many recommended properties as possible — more complete data means higher chances of getting rich results. Our generator highlights which fields are required.

Step 3: Add the Code to Your Page

Copy the generated JSON-LD and paste it in your page's <head> section. In WordPress, use a plugin like Yoast SEO or add it in your theme's header.php. In Next.js, use a <script> tag with dangerouslySetInnerHTML. In static HTML, paste it before the closing </head> tag.

Step 4: Validate and Monitor

After adding the code, test it with Google's Rich Results Test. Then monitor your structured data in Google Search Console > Enhancements. It may take a few days to weeks for Google to process your markup and start showing rich results. Fix any errors reported in Search Console promptly.

Frequently Asked Questions

What is JSON-LD and why should I use it?+
JSON-LD (JavaScript Object Notation for Linked Data) is the structured data format recommended by Google. It helps search engines understand your page content and enables rich results like star ratings, FAQ dropdowns, product prices, and event details directly in search results. Pages with rich results get up to 30% more clicks.
Is structured data a Google ranking factor?+
While structured data itself isn't a direct ranking factor, it enables rich results that significantly increase click-through rates. Higher CTR sends positive signals to Google, which can indirectly improve your rankings. Google has confirmed that rich results get more clicks than standard search listings.
Where do I put JSON-LD on my page?+
Place the JSON-LD script tag in the <head> section of your HTML page. Google can read it anywhere in the <head> or <body>, but the <head> is the recommended location. In React/Next.js, use a <script type='application/ld+json'> tag with dangerouslySetInnerHTML.
How do I test my structured data?+
Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your markup. It shows which rich results your page is eligible for and highlights any errors or warnings. You can also use Google Search Console's Enhancements report to monitor structured data across your entire site.
Can I have multiple schema types on one page?+
Yes, you can and should use multiple schema types when appropriate. A product page can have both Product schema and BreadcrumbList schema. A blog post can have Article schema and FAQ schema. Each type goes in its own <script type='application/ld+json'> tag or you can nest them.
What's the difference between required and recommended properties?+
Required properties are the minimum needed for a schema type to be valid. Recommended properties are optional but increase your chances of getting rich results. For example, Article schema requires headline and image, but adding author, datePublished, and publisher improves your eligibility for rich results.
Does JSON-LD work with all website platforms?+
Yes. JSON-LD is a standalone script tag that works on any platform — WordPress, Shopify, Wix, Squarespace, Next.js, static HTML, and more. Many CMS platforms have plugins that add JSON-LD automatically, but you can always add it manually by pasting the code in your page's HTML head.
How often should I update my structured data?+
Update your structured data whenever your page content changes. If a product price changes, update the Product schema. If you modify an article, update the dateModified. Stale or inaccurate structured data can lead to penalties from Google if the markup doesn't match the visible page content.
Is this JSON-LD generator free?+
Yes, completely free with no signup required. Generate unlimited JSON-LD schema markup for Article, Product, LocalBusiness, FAQ, Organization, and Event types. Copy the code and paste it into your website.
What rich results can I get with structured data?+
Depending on your schema type: Article schema can show headline, image, and date. Product schema shows prices, ratings, and availability. FAQ schema creates expandable Q&A dropdowns. LocalBusiness shows address and hours on Google Maps. Event schema displays dates and ticket info. Organization schema populates the Knowledge Panel.

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Kostenloser Schema Markup Generator | JSON-LD für SEO | Kleap