Gerador de Schema JSON-LD Grátis

Gerar valid dados estruturados markup for Google resultados enriquecidos. Selecionar your schema type, fill in the fields, and copy the JSON-LD code.

Detalhes do Schema

JSON-LD Gerado

Selecionar a schema type and fill in the fields to gerar your JSON-LD markup

O Que É JSON-LD Structured Data?

JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for adding dados estruturados to your web pages. Structured data helps mecanismo de buscas understand your content and display resultados enriquecidos — star ratings, FAQ dropdowns, event dates, product prices, and more — directly in resultados de busca.

Adding JSON-LD schema markup to your pages can significantly increase taxa de cliquess from Google. Pages with resultados enriquecidos get up to 30% more cliques than plain blue links. Unlike Microdata or RDFa, JSON-LD is a standalone script tag that doesn't clutter your HTML, making it easier to implement and maintain.

Tipos de Schema Suportados

Schema de Artigo

Enhance blog posts and news articles with rich snippets showing author, date, and headline in Google resultados de busca.

Schema LocalBusiness

Display your business info, address, phone number, and hours directly in Google Maps and local resultados de busca.

Schema de Produto

Show product prices, availability, and ratings as resultados enriquecidos in Google Shopping and organic search.

Schema de FAQ

Get expandable FAQ dropdowns directly in Google resultados de busca, increasing your SERP real estate and taxa de cliques.

Schema de Organização

Controle o painel de conhecimento da sua marca no Google com logo, perfis sociais e informações da empresa.

Schema de Evento

Display event dates, venues, and ticket prices in Google resultados de busca and Google Events.

6 Dicas para Dados Estruturados Melhores

1

Use JSON-LD em vez de Microdata

Google recommends JSON-LD as the preferred format for dados estruturados. It's a standalone script tag that doesn't clutter your HTML, making it easier to add, update, and debug.

2

Sempre valide antes de publicar

Use Google's Rich Results Test to validate your markup before deploying. Even small syntax errors can prevent your dados estruturados from being recognized by mecanismo de buscas.

3

Inclua todas as propriedades recomendadas

While only a few properties are required, filling in recommended properties increases your chances of getting resultados enriquecidos. More complete markup gives Google more context about your content.

4

Mantenha os dados consistentes com o conteúdo da página

Your dados estruturados must match what's visible on the page. Google penalizes pages where schema markup doesn't reflect the actual content — it's a form of spam.

5

Use tipos específicos quando possível

Em vez do genérico 'Thing' ou 'CreativeWork', use o tipo de schema mais específico. 'Restaurant' é melhor do que 'LocalBusiness' para restaurantes.

6

Adicione schema a cada página importante

Don't just add dados estruturados to your homepage. Product pages, blog posts, FAQ pages, and contact pages all benefit from specific schema markup. More pages with valid schema means more rich result opportunities.

Gerador JSON-LD: Kleap vs Alternativas

RecursoKleapSchema.org GeneratorMerkleTechnicalSEO.com
PreçoGrátisGrátisGrátisGrátis
Tipos de schema6 tipos (Artigo, Produto, LocalBusiness, FAQ, Organização, Evento)Presets limitados8+ tipos10+ tipos
Pré-visualização ao vivoPrévia JSON-LD em tempo realNãoSimSim
ValidaçãoAvisos integradosNãoBásicoIntegração com API do Google
Link de teste do GoogleOne-clique testNãoSimSim
Site builderBuilt-in AI criador de sitesNãoNãoNão

Como Add Structured Data to Your Site

Structured data is one of the highest-impact, lowest-effort SEO improvements você pode make. Here's a step-by-step guide to implementing JSON-LD on your site.

Step 1: Escolher the Right Schema Type

Match your schema type to your page content. Use Article for blog posts, Product for e-commerce pages, LocalBusiness for your contact or about page, FAQ for help/suporte pages, Organization for your homepage, and Event for event pages. Google only shows resultados enriquecidos when the schema type matches the page content.

Passo 2: Preencha Todas as Propriedades Obrigatórias

Every schema type has required and recommended properties. Required properties are the minimum for valid markup. Fill in as many recommended properties as possible — more complete data means higher chances of getting resultados enriquecidos. Our generator highlights which fields are required.

Passo 3: Adicione o Código à Sua Página

Copy the gerard JSON-LD and paste it in your page's <head> section. In WordPress, use a plugin like Yoast SEO or add it in your theme's header.php. In Next.js, use a <script> tag with dangerouslySetInnerHTML. In static HTML, paste it before the closing </head> tag.

Passo 4: Valide e Monitore

After adding the code, test it with Google's Rich Results Test. Then monitor your dados estruturados in Google Search Console > Enhancements. It may take a few days to weeks for Google to process your markup and start showing resultados enriquecidos. Fix any errors reported in Search Console promptly.

Perguntas Frequentes

O que é JSON-LD and why should I use it?+
JSON-LD (JavaScript Object Notation for Linked Data) is the dados estruturados format recommended by Google. It helps mecanismo de buscas understand your page content and enables resultados enriquecidos like star ratings, FAQ dropdowns, product prices, and event details directly in resultados de busca. Pages with resultados enriquecidos get up to 30% more cliques.
Is dados estruturados a Google ranking factor?+
While dados estruturados itself isn't a direct ranking factor, it enables resultados enriquecidos that significantly increase taxa de cliquess. Higher CTR sends positive signals to Google, which can indirectly improve your rankings. Google has confirmed that resultados enriquecidos get more cliques than standard search listings.
Onde coloco o JSON-LD na minha página?+
Coloque a tag de script JSON-LD na seção <head> da sua página HTML. O Google consegue lê-lo em qualquer lugar da página, mas <head> é a convenção padrão.
Como I test my dados estruturados?+
Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your markup. It shows which resultados enriquecidos your page is eligible for and highlights any errors or warnings. Você pode also use Google Search Console's Enhancements report to monitor dados estruturados across your entire site.
Posso ter múltiplos tipos de schema em uma página?+
Yes, você pode and should use multiple schema types when appropriate. A product page can have both Product schema and BreadcrumbList schema. A blog post can have Article schema and FAQ schema. Each type goes in its own <script type='application/ld+json'> tag or você pode nest them.
Qual é a diferença entre propriedades obrigatórias e recomendadas?+
Required properties are the minimum needed for a schema type to be valid. Recommended properties are optional but increase your chances of getting resultados enriquecidos. For example, Article schema requires headline and image, but adding author, datePublished, and publisher improves your eligibility for resultados enriquecidos.
Does JSON-LD work with all site platforms?+
Yes. JSON-LD is a standalone script tag that works on any platform — WordPress, Shopify, Wix, Squarespace, Next.js, static HTML, and more. Many CMS platforms have plugins that add JSON-LD automatically, but você pode always add it manually by pasting the code in your page's HTML head.
How often should I update my dados estruturados?+
Update your dados estruturados whenever your page content changes. If a product price changes, update the Product schema. If you modify an article, update the dateModified. Stale or inaccurate dados estruturados can lead to penalties from Google if the markup doesn't match the visible page content.
Este gerador JSON-LD é gratuito?+
Yes, completely free with sem cadastro necessário. Gerar ilimitado JSON-LD schema markup for Article, Product, LocalBusiness, FAQ, Organization, and Event types. Copy the code and paste it into your site.
What resultados enriquecidos can I get with dados estruturados?+
Depending on your schema type: Article schema can show headline, image, and date. Product schema shows prices, ratings, and availability. FAQ schema criars expandable Q&A dropdowns. LocalBusiness shows address and hours on Google Maps. Event schema displays dates and ticket info. Organization schema populates the Knowledge Panel.

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Gerador de Schema JSON-LD Grátis | Ferramenta de Marcação de Dados Estruturados 2026