Category: QR Codes

The use of QR Codes is on the rise, and you can use them to enhance your business. They are a great way to market your business to the public, and to receive feedback from them. If you have been unsure about creating your own QR Code, this post is for you!

New to qr codes? QR Code generator tutorial.

A QR code is a machine-readable optical label. It has information about the item that it is attached to. In 1994, Denso Wave invented the first QR code. The barcode is a type of matrix barcode. It is a type of matrix-barcode. This form of informational packaging is known as a ‘qrcode’. Its main purpose is to convey information to a device that can read it.

A qrcode is also known as a small square code that is used to provide easy access to online information. It can lead to a website, a sign-up page, a web address, or a phone number. A qrcode can hold a wide range of information. It is also used to manage supply chains. The information that is carried by a QR code can be read and transferred through the use of an app.

A qr code can link to a mobile-friendly landing page and a video playlist. It can also store a sound demo or a gallery of pictures. It has become an increasingly popular tool among marketers. In addition, it has expanded its scope in recent years. It can be used to store a variety of data. It is not limited to text or numbers and can be embedded in any image. For example, a QR code can store a PDF or video playlist.

What types of qr code can I create?

QR codes come in several forms and are used for various purposes. Before showing you the qr code generator tutorial, let’s consider the different types of qr code:

• A text code is the most common type of QR code and can be used to relay information such as a name or phone number.
• A geocoded QR code is used to share a location and can be easily scanned by a smart phone. It contains up to 1,167 numerals and can be used to store data for Google Maps. These codes are based on latitude and longitude coordinates. They are useful for sharing your location with other people, and can also be sent via email.
• It is also used to store information in Portable Document Formats and vCards.
• Some of the most common types of QR codes are website and mobile app. A website QR code allows users to access a company’s products or website by simply scanning it. A URL QR code will open the website of the company. This can also be used in marketing. A business could put a URL QR code on a brochure or promotional material, and the person can easily contact them with one button press.
• A mobile phone can also scan a QR code and get a listing of its services and prices. There is the type of QR code that allows the users to directly send an email. This is especially helpful in cases when a business needs to communicate with many people. A business card with a QR code can be saved, and the user can access the data right from the advertisement.

Other types of QR codes can be used for different purposes, such as informing customers about new products, registering for a service, or providing contact information.

Some companies have started using QR codes for businesses.

Create a free qr code. How?

If you’ve ever wanted to make a QR code for your blog or website, you’re probably wondering how to do it. The good news is that it’s easy to do. There are many tools out there that can help you do this including Kleap qr code generator. In this article, we’ll look at how to create a QR code using this tool.

First, make your QR code yourself. Kleap QR Code Generator was build for you. All you have to do is paste the URL you want to use into the text box. From there, the tool will automatically generate the QR code, allowing you to print it on any medium. Then, simply insert your URL and choose a size. Then, use the Scan Me text to encourage people to scan the code.

Create a basic qr code

To create a free qr code with Kleap QR Code Generator, just follow these steps:

The first step in building a QR Code design is to choose the URL.

It can be :

• link
• text
• email
• location
• phone
• sms
• WhatsApp
• Skype
• Zoom
• WI-FI
• Vcard
• Event
• PayPal
• Bitcoin

2. Whatever your choice, a field appears under the tab. Let’s take the example of the URL. You have to fill the field by the URL or website address you’d like to lead your customers.

You’ll have the first version of your QR Code. 

If the design is enough for you, the next step is to save and download the QR Code. To do this, just click on the save button.

You can choose between different formats, as shown below:

Attract more scans by building a qr code design

A QR Code design is entierely customized. Thanckfully, Kleap QR Code Generator has some functionalities to do that:

How can you manipulate these functionalities?

1. Color

As explained earlier, a QR Code is a digital image that displays the contents of a barcode. The background of a QR Code may be a color or an image. If the QR Code is a black and white image, the color must be darker than the background. In case of a colored image, the background color must have sufficient contrast to make it scannable.

2. Design

It’s really about the form of the QR Code.

3. Logo. Just import your company’s logo.

You can use a text or an image for the logo. If you’re using a PNG image, you can create a customized background. The background color should match the background color.

4. Frame

In addition to the frame, you can also add a CTA (Scan Me for example).

5. More options.

Last, you can customized your QR Code more by using this options: the size.

Don’t forget to save and download it!

Other benefits of using qr codes

There are several benefits of using qr codes, but these are some examples. The first is that they enable users to instantly share information with their friends and family. They can also be used to get directions and more information about a product. Another advantage is the fact that QR codes for businesses go beyond allowing customers to download information directly onto their mobile devices.

A recent study found that 37% of US adults scanned a QR code in 2019. Not only is this statistic impressive, but it also means that consumers are becoming increasingly aware of the potential of QR codes and the many applications they can serve.

Moreover, QR codes can help businesses achieve their goals. A small business that added a QR code to its marketing materials experienced an 84% increase in sales. Moreover, a study has found that 50 percent of small businesses incorporating QR codes have increased their online conversions. This is a great sign for businesses. Apart from being useful in generating leads, a QR code can drive traffic to a mobile website and increase sales.

Aside from reducing the burden of preparing change and dealing with cash payments, a QR code also provides a deeper insight into a brand’s services and products. In fact, it has also helped in improving account registration services and promoting a healthy lifestyle among consumers. The use of QR codes for business can be a profitable decision for your business. You don’t have to worry about overspending on print material and advertising. You can even tie your personal information to a QR code.

Use qr code correctly

We said earlier that you can use the code in different ways. To call a number, such as a helpline number of a business. It can also be used to navigate to a store. Businesses can also use the codes to send emails with coupon codes or discounts. It is easy to make a QR Code in your store or online to promote your products. It is also a great way to keep track of inventory. If you are running a business that has a large amount of inventory, it can be beneficial to have a large QR Code on your website or in your marketing materials.

But when it comes to QR Codes, there are several important things that you should know.

• You must understand the way QR Codes are read. A QR code is made up of two orange strips that show where to place the black and white dots. When you are reading a QR code, the red areas tell the scanner what type of information will be encoded. In addition to this, a QR code has a timing pattern. This means that the code is not just one color. It’s actually a mixture of two colors.
• While QR Codes are readable in all types of lighting, this can vary greatly depending on the location or the time of day. Also, they may be difficult to read if they are in bad condition or damaged. In order to ensure that your QR code will be scanned properly, it is important to test it with different devices.

Before printing a qr code, you have to know these tips

Before printing a qr code, make sure the image is the right size, colour and contrast. It also needs to be printed on a white background so that it can be easily scanned. QR codes are best readable when they contrast well with the background. To create an attractive qr code, use a photo of yourself or your product. You can use it as a reminder of an important event.

So every time you use Kleap qr code generator, consider the following:

• the size of the image. A qr code should be no larger than 1.5 centimeters in size. If it is large, it should fit on a piece of paper. It should be clear and easy to read. When creating a customised qr code, you must consult an experienced graphic designer to create it for you.
• Color and texture. The color and texture should match the background of the page. Some materials cause glare. If the material is glossy, it can cause the code to be difficult to scan. Ensure that the image is clear. If the qr code has a gloss coating, the glare will be magnified. In order to ensure the correct contrast, you can test the QR codes in a variety of situations to see if it can be scanned in that environment.

Finally Print and Download it!

A QR Code needs to be printed on a white background to be readable. A black-and-white sheet is easier to read and has better ink holdout. Contrast is another important factor. A QR Code should be different from the rest of the printed piece. Choosing a glossy paper is a good idea, but if you’re printing a simple QR Code on a white background, you’ll have to decide which one you’re going to use.

Make sure the print quality of the QR Code is high. While some types of surface are better for this type of design than others, it’s a good idea to make the code as flat as possible. That way, consumers can read it easily and not worry about having to look at it in order to access more information. Additionally, make sure the QR Code is large enough for customers to scan it.

The size of the QR Code should be a little larger than the product itself. QR Codes are best when they have space around the edges. Remember that color contrast is the most important part of the process. If you want your QR Code to be read well, you should leave enough room around it to add white space. Also, keep in mind that your QR Code should be at least four times larger than the target object itself.

QR Codes have become very popular in the past decade, and despite the fact that they are labeled as outdated, they are still being used today, and there is no doubt that they will continue to be used in the years to come as well. We have created this post to help you learn how to create free QR Codes for use on any print or digital mediums. With Kleap QR Code Generator, you can create QR Codes for your business, school, or even personal use.

Everywhere you go, you can find a QR code (whether in a restaurant, in real estate agencies, in construction companies…). QR Codes are so popular! Till now, you are not convinced anymore. Your business seems to work very well. Does it really worth it to use QR Codes? To enlighten you, let’s see 8 reasons why use QR Codes in your business brings advantages.

1. Scale your business the cheapest way.

No need to spend money on QR Codes. All you have to do is to use a QR Code Generator like Kleap.

Just copy and paste the URL in the appropriate field in Kleap (in case the QR Code will lead to a webpage). You’ll obtain a unique code, that you can save, print, and share.

With this free QR Code, you can then directly connect with your customers. To share it, put it everywhere your customers can see it:

• Printed materials
• Business cards
• YouTube Video
• Blog post
• Etc.

On the customer side, they need their smartphone to scan. They immediately get access to all the information you wanted to share on your website.

2. Take advantage of the current business trend.

Previously, QR Codes are mostly used in Japan as a very successful marketing tool. Then, they gained popularity in other countries and all around the world.

Since Covid19, QR Codes are growing faster than ever! Not to mention the mass adoption of smartphones with native QR scanners. Also, the QR Codes are easy to use.

Obviously, today is the right time to use QR codes in your business (if it’s not yet done). Why not take advantage of this popularity to use it for your marketing and advertising purpose?

3. Save the environment and target another type of customers.

Why use QR Codes can save the environment?

You probably know what’s the meaning of QR Codes, but as a reminder, their role is to store information digitally. Lots of information is transformed into a square. It seems amazing, but it’s the truth. Nor bags, nor pockets. Just a tiny square.

Printed materials are then reduced (books, brochures…), and at the same time, the cardboard waste. Maybe you can take advantage of it to target new customers: those who care about the environmental impact of their purchases.

4. Generate more engagement.

Kleap QR Code Generator allows you to create a personalized QR Code. Many entrepreneurs used this functionality to fits their QR Codes with their company’s brand.

In fact, customized QR Codes are more attractive. That creates more interaction. Your clients and potential customers will likely scan the QR Code (maybe for curiosity, or because they’re really interested in your product).

Once they’re led to the page where you wanted them to be (or they get the concerned information), there’s more chance that they will do what you ask them to do (whether about buying your products, asking quotes, contacting you, etc.)

Let’s take McDonald’s example. They included QR Codes in the design of their happy meals, in order to promote one of the Avengers films. Their customers had access to the behind-the-scenes movie footage. This strategy worked very well. The simple design of the QR Code attracts consumers.

5. Why use QR Codes drive more traffic and visibility easily.

The main reason for creating a website is to drive traffic on it, isn’t it? However, with a new website, it could be a little bit complicated. You have a choice between: 

• Using organic SEO techniques, that can take more time.
• Using paymant method with ads, but it is more expensive.

That’s where QR Codes come in. They’re the easiest way to lead traffic on your website (or app). As mentioned before, all you have to do is to put an attractive QR Code everywhere you can do this, mostly where your potential customers often walk around.

6. Use the best way to increase your sales.

QR Codes can increase your sales. It’s one of the most reasons why use qr codes is so important. In fact, they allow you to connect your 2 sales channels (physical and digital stores). If you have not already had a digital channel, but you want to extend your business by creating one, then, connect it to the physical one.

For instance, Ikea mix their digital and physical sales with QR Codes. Their customers scan the products they want to buy while perusing the store. There’s a touchless and efficient to check out when they’re finished shopping. This facility is really appreciated by the customers.

7. Be easily reachable with QR Codes Map.

Almost all the digital businesses (and even some physical ones) are visible on Google My Business. Thanks for this app, the businesses themselves are more visible on the internet. That also allows customers to find a way to go to the office space / physical store. One thing is yet missing in some businesses: a QR Code Map.

It makes it easy for your customers to reach you (and it’s also available for email, call… by email, phone… QR Code). This is how the QR Code map function: when you scan it, it opens your business listing on GPS or mapping software. The user can then choose to ask to generate the directions.

8. Modernize financial transaction

Due to the pandemic, now everybody prioritizes mobile and contactless payments. Cash and plastic cards are then progressively lesser used. By using QR Codes, we use digital wallets. No need for consumers to handle their cards or let anyone else do this. In addition to the security, paying for something with the QR Code way is also quick.

In store that use QR Codes for payment, every cashier has a unique QR Code. It guarantees that the buyers send their money to the right POS. All they have to do is to use their smartphone to scan the code. The payment process begins then.

QR Codes can be used in so many manners. We have seen 8 different ways earlier, but the possibilities are even more! It’s so obvious that you find QR Codes everywhere you go, in all kinds of business. Each type of them is very practical. In any use, QR Codes really facilitate your business management. That’s the main reason why use QR Codes is worth it.

It’s been a few months now since you begin to use QR Codes to scale your business. Are you struggling to make your QR code marketing campaigns work?

If you are, then you are not alone. Many businesses hassle with figuring out what they need to do to make their QR code marketing strategy work.

This blog will look at 10 ways you can use QR codes in your digital marketing campaigns.

1. QR Code marketing strategy with videos.

Videos attract people more than texts. In fact, the customers retain more than 90% of the core message while text-only invokes 10% of memory. However, the videos are large.

It will be a little bit complicated to send these files to your customers.

Hence the advantage of using QR Codes videos.

For instance, some entrepreneurs use them to show the stellar features of their products.

Others need QR Codes videos to display an advertisement in order to garner a shopper’s attention.

It also works very well for other media like podcasts.

2. vCard QR Codes to instantly sharing/dialing.

In business, vCard QR Codes share contact details with consumers. Do you likely ask the difference between a QR Code and a regular vCard one?

Well vCard QR Codes allow you to evolve your contact details without the need of updating the existing code. In other words, it means that the code is automatically adapted. No need to print them again.

Also, as an entrepreneur, you will interact with a crowd. Maybe the same for some of your customers. You likely understand the advantage of using a QR Code to facilitate communication. Your customers just scan the code to receive your contact number. Some QR Codes even allow you to directly dial the number.

3. SMS and email QR Code marketing strategy.

SMS marketing can also be managed with QR Codes. They are used this way: when your customers scan the code, they’ll instantly receive a predefined message. This strategy is mostly used in sales, user support, on-request product upgrades, etc. 

Email QR Codes work the same way as SMS Codes. Once the users scan it, they receive a predefined email too. The main advantage of the Email QR Code is the fact that reading can be done directly on the user’s phone (or on any other device they use for scanning).

It’s a really saving time! On your side, depending on the tool you use for your campaign, you’ll have access to all data and email performance rates.

How to use Kleap code generator?

4. QR Code to promote your brand app.

You can also send a QR Code to your customers, which leads them to a downloading app. Ensure the QR Code is designed as your brand so that potential customers are attracted to it and scan it. That’s how Instagram and Angry Birds (and other many brands) did. 

If you have e-commerce, apps can really scale your business. They facilitate the tracking of your customer’s history so that you can improve your products to fit their needs.

5. Getting the user’s reviews from QR Codes.

Shoppers based their decision on reviews. Before purchasing something or subscribing to a service, they religiously read online reviews. So provided you use it the right way, reviews can be leveraged for your business!

The point is that some customers don’t want to waste their time going to your page and expressing their opinions. They just don’t have the time. QR codes can be the solution. They just have to scan it, and they’re automatically directed to the page where they have to write their opinions. 

If needed, why not offer an accompanying discount for anyone who exprime a positive review? Your QR Code marketing strategy will have more good results.

QR code generator tutorial – 9 easy steps

6. Use QR Codes as a way of generating leads.

Inform your customers they’ll gain a discount if they use your QR Code. How? By adding a clear call to action in the design of the code. It’s an original way to generate leads.

You can choose the word you want to put as CTA, but there are just some examples:

• Scan to get a free trial
• Scan to get your guide
• Etc.

The idea is to give users a good reason to scan the code so you can obtain their contact details in return.

7. Redirection to specific pages.

Landing page or website.

Help your customers arrive at a specific page on your website, by providing them with the correct QR Code.

For instance, the QR Code guides them to a landing page, signing page… So they don’t waste time searching or navigating around your site.

Look at this example from the XTM Park in Switzerland, a parkour attraction. They use their QR code to redirect interested people from physical events to a landing page with a booking system.

External to the website as your social media.

Almost all successful businesses have a presence on social media. If you have not yet an account or page on social media, it’s time to create one. It’s the first step.

Then, share it as much as possible. To save your time and those of your target audience, you can use QR Code. Once your potential customers arrive on your page, some of them will probably follow you to be advised of new updates.

As opposed to typing a link, scanning a QR Code is easier. Codes improve the user experience, and it’s essential for your business.

8. Facilitate the visit to your office space.

With QR Code, you can connect your channels: digital and physical stores. For those who need to visit your office space, but struggle with searching the location, guide them with Map QR Code. Not only does the code show them exactly where are you located, but it also shows the itinerary. It’s even better than manually searching for the address on online maps.

9. Handle public events well.

Take advantage of the events you organize to use the QR Code marketing strategy. In fact, managing an event is not easy. It becomes more simple with the Event QR Codes marketing strategy.

For instance, they’re a good way to control the crowd while massive events, deliver notifications throughout events, check tickets…

10. More sales, fewer complications in e-commerce.

In e-commerce, QR Codes are very useful. For instance, some entrepreneurs use them to handle and make easy access to their discounts and promos. Ensure you use the appropriate Call to Action, to make clear what you really offer. In fact, the users shouldn’t have to guess what to do with the QR Code.

Be careful! Whatever the type of QR Code you use in your campaign, ensure it works well. Always check before publishing it. Otherwise, using QR Coes will be for nothing. You’d be wasting your time! A good QR Code, used in the right way benefits a lot of industries. Not only does it save time and energy, but it’s a good way to measure your marketing campaign.