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7 Rules For Writing Great Product Descriptions

1. Create a buyer persona

2. Try to understand your audience

3. Entice with benefits

  • How will your product make them feel?

4. Use conversational tone

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5. Tell a story

The purpose of the story is to expose your readers to the story of your brand, product, or business. It’s not just the experience they’re getting from your product, but the story behind the product. You can go deeper into the topic in this storytelling guide

6. Justify your adjectives

7. Use power words

Now that you discovered all rules about how to write great product descriptions, the next step is to apply all you learned. If so, you can be sure you’ll sell more products than ever before. What if you have no website yet? Maybe you use your Facebook page to sell your products? Maybe you want to learn also how to create a website?