Why You Should use the mobile-first approach when you create your website?

A mobile first approach strategy has become a common way of designing, developing, and building websites. However, many businesses are still struggling to adopt this approach. I’m here to tell you that you should definitely give it a shot! There are many benefits to taking this approach. First, it has been proven that people tend to interact with webpages differently on phones than they do on desktop computers. Second, many people are using phones to browse the internet today. You’ll be missing out on potential customers if your site is not mobile friendly. Last but not least, having a mobile-first website will boost your SEO rankings! More precisions in this article.

What is mobile optimization?

Mobile optimization is one of the most important aspects of modern site design. It involves the use of various techniques to make sure that your site makes the best of its resources, regardless of the device it’s being viewed on. It’s no longer enough to make sure that your site is mobile-friendly – you need to make sure it’s mobile-optimized. That means making sure your site is fast, responsive, and easy to use regardless of the device it’s being viewed on.

Mobile-first design is also a web design concept that essentially says that a website should be designed primarily with the mobile (smaller screens) user in mind, and then be extended for desktop users. In other words, web designers and all those who want to create a website should create a version of the website for mobile devices first, and then adapt the layout for desktop devices. 

Finally, the mobile-first approach, which has become very popular with the rise of smartphones and tablets, is considered to be the best way of designing a website. A lot of web designers are moving away from the traditional desktop-first approach to mobile-first web design. The first step is to create a mobile version of the website, which can be done by using a tool like Kleap. After the website has been created, the tool automatically adapts the design for desktop users.

Why Mobile Optimization matters?

It’s important to consider mobile optimization because of the growing number of mobile users. In fact, eMarketer predicts that by 2020, there will be more mobile users than desktop users. This is why it’s so important to optimize your website for mobile devices.

For the user experience

The mobile world is rapidly changing, and every day new mobile devices are hitting the market. One fact remains constant: people use mobile devices to check their email, look for directions, check the weather, and get the latest news. In fact, people spend more time on their mobile devices than they do watching television. That’s a lot of time to be spending on a device that makes doing things difficult.

Mobile optimization can benefit any business or website by improving the user experience (UX) of the site. A website may be mobile optimized by using different strategies like using smaller images, reducing the number of clicks, and providing an easy way to navigate the site.

More interest from users

Mobile users are the new customers and they want to be understood and appreciated for who they are and what they do. We all want to be welcomed and comforted in a new environment, and we want to feel like we’re part of a community. As we increasingly look for ways to connect and interact, we’re looking to mobile devices to serve as our primary gateway to the Internet and the digital world.

If you design and build a mobile-friendly site, you’ll be able to keep up with your customers on the go, and provide a more streamlined, consistent experience across all devices. This doesn’t mean that the desktop site will cease to exist. In fact, a mobile-first approach can greatly benefit your desktop site, as it will allow you to design a site that is more tailored to your customers’ needs.

For the SEO result

As the popularity of mobile phones increases, search engines are giving more weight to mobile-friendly optimized websites. This means that if you aren’t mobile-optimized, you will be at a disadvantage when it comes to search engine results.

How mobile optimization can impact your business?

Your Mobile traffic will growing. The number of desktop users is decreasing. Mobile searchers are more likely to convert. Mobile devices are getting more powerful. Mobile is becoming the first point of contact between consumers and brands. Mobile optimization is therefore important for businesses of all sizes.

Once you have a website that is mobile-friendly, you can then try to increase the conversion rate of the site by making it more responsive. If you are wondering how that can impact your business, here are several reasons you should be using a mobile-first approach.

The role of mobile in your marketing strategy.

Mobile is more than just a trend. It’s an emerging trend that is here to stay. As of 2016, there are more mobile searches than desktop searches, more mobile-only websites than desktop-only ones, and more mobile devices than desktop devices. If you are planning on being a successful website/business owner, you will need to integrate mobile into your marketing strategy.

With the rise of mobile devices, marketers are coming up with new ideas on how to connect with buyers. As a marketer, you must recognize the importance of the mobile channel in the digital marketing mix. A ‘mobile-first’ approach, although challenging, can help you create better user experiences, improve lead generation, and increase customer engagement. The most important thing is to make it work for your specific audience and business.

What are the different ways to optimize your site for mobile?

There are many ways to optimize a website for mobile :

Make it responsive design and mobile friendly

In a recent report from Google, it was found that nearly 30% of the Internet is now mobile. That’s a huge chunk of the Internet, and not having a mobile-friendly website could be the difference between a satisfied customer and an unsatisfied one.

A responsive web design is a web design that adapts the layout to the viewing environment. This may include adjusting the size, and also the content (and behavior). A responsive website detects the screen width and adjusts its layout accordingly to provide a pleasant viewing experience. This means that your website will adjust to the user’s device.

Make sure your responsive design website works very well and easy to use

As the world becomes more and more mobile-centric, it can be tough to make sure your site is as easy to use as it should be. As a business owner, you need to make sure that your site is easy to use and that your customers can easily access all the information and products they need and want.

Use Kleap when you build your website

If you are starting with a website builder, there are some great tools that will help you to optimize your website for mobile users. Indeed, you can easily add a mobile version of your site. With Kleap, you’ll create the design of your website on mobile. Then, a desktop version will automatically be generated. But make sure you test your mobile site after you add it. You may want to make a few small changes to make your mobile site even better.


The world is becoming increasingly mobile, and a “mobile-first” approach is a good way of ensuring that your business takes advantage of this. As we saw in this article, it brings many advantages: for the users, for the SEO, for the marketing, and for the business. Thank you for reading, we’re always excited to share our thoughts with you!