Biscuit & Co

A neighborhood dog walking service with a corgi as CEO and existential clarity.

Biscuit & Co commits fully to a bit — the corgi in a suit isn't decoration, it's the entire brand premise, and the copy leans in with the kind of deadpan specificity ('an operational clarification') that separates a real personality from a mood board. The cream-and-navy palette reads like an old legal partnership letterhead, which is exactly right for the joke. It treats one joke as a whole business instead of apologizing for it.