Halfway Home

Interior design that argues two perspectives can share one room.

Halfway Home is a small studio that built its entire brand around a single, unusually honest pitch: couples disagree about taste, and the designer meets in the middle. The hero does the heavy lifting with a split visual — his half is calm linen, hers is patterned lacquer — and lets the typography do the persuading. It's a concept-first homepage that earns its existence in the first three seconds, even if what lies beneath the fold is still developing.