Inkwell

A warm, editorial journal that invites you to slow down and pay attention.

The Good Route reads like a printed quarterly that somehow ended up on the web. The serif typography paired with a burnt-orange accent gives the whole experience a literary, almost nostalgic quality — the kind of site that rewards a long scroll. The polaroid-style image treatment and the 'A JOURNAL FOR THE CURIOUS' eyebrow text signal craft from the first glance. Anyone who treats their travels and small joys as worth documenting would feel right at home here.