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Jordan Ellery — Personal Website
A trail ultrarunner's personal site built around a single defiant statement.
ultrarunning
personal-brand
dark-hero
athletic
by Kleap Team
Design7/10
Completeness5/10
Uniqueness7/10
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Personal website for Jordan Ellery, a trail ultrarunner and running coach based in Boulder, Colorado. It should feel like Jordan: direct, a bit funny, obsessed with mountains. Sections: hero with a big action shot on a mountain trail and one line of intro; About (from college track to 100-mile races); 2027 Race Calendar with five races — invent plausible race names, not real events; Results table with race, distance, finish time and placing; Coaching — monthly plans from $150, what's included, who it's for; Journal with race reports and training notes; Partners left as a neutral placeholder, no brand logos; Contact. The coaching enquiry form must work and store name, email, goal race, current weekly mileage, years of running and a message. Look: bold and outdoorsy — granite grey, alpine sky blue and a safety-orange accent, strong condensed sans headings, big stats with large numbers, dramatic trail photography with motion. Fast on mobile. No gym-selfie aesthetics, and real race-report style copy rather than filler.
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