Build a Startup Metrics Dashboard
Follow MRR, growth, burn, and runway in one startup metrics dashboard founders can build fast. Made with Kleap. Free to start.
16,171+ sites created with Kleap in the last 30 days
A working app, not a template
What it is
A startup metrics dashboard tracks the numbers founders and investors live by — MRR, growth rate, burn rate, runway, CAC, LTV, and churn. It's the one screen that answers whether the business is growing efficiently and how long the money lasts.
What your startup metrics dashboard tracks
Every field below is one you can add, rename, or remove by chatting with Kleap — a starting point tuned for startup metrics.
Monthly recurring revenue (MRR)
linePredictable subscription revenue per month. The core heartbeat of a recurring-revenue business.
MRR growth rate
barMonth-over-month change in MRR. The single number investors use to judge momentum.
Burn rate
lineNet cash spent per month. Determines how fast reserves shrink between raises.
Runway
kpi tileCash ÷ monthly burn — how many months you can operate before needing profitability or more capital.
Customer acquisition cost (CAC)
kpi tileSales + marketing spend ÷ new customers. What it costs to win one customer.
Lifetime value (LTV)
kpi tileAverage total revenue a customer generates before churning. The payoff side of acquisition.
LTV:CAC ratio
gaugeLifetime value divided by acquisition cost. The clearest test of whether growth is economically sound.
Churn rate
lineCustomers or revenue lost per month. Low churn is what makes recurring revenue compound.
Active users
lineDaily or monthly active users over time. Engagement that leads revenue and predicts retention.
Net revenue retention (NRR)
gaugeRevenue kept and expanded from existing customers, net of churn. Above 100% means you grow without new sales.
Free-to-paid conversion
funnelSignups → activated → paying, stage by stage. Shows where the funnel leaks before revenue.
What good looks like for startup metrics
One app, a view for everyone
Founder
MRR, growth rate, burn, and runway — the survival and momentum numbers.
Growth / marketing lead
CAC, free-to-paid conversion, churn, and active users.
Investor / board
MRR growth rate, LTV:CAC, net revenue retention, and runway.
Buy a tool, or own one built for you
Off-the-shelf software makes you fit its mold. With Kleap you describe the dashboard you actually want and own it outright.
A typical dashboard
- Monthly per-seat fees that grow with your team
- Your data lives on their servers, in their format
- Fixed features — you adapt to the tool, not the reverse
- Generic, not shaped around startup metrics
Built with Kleap
- Free to start — no per-seat pricing
- You own the app and its database, data stays yours
- Change anything by chatting — fields, views, workflow
- Shaped around how startup metrics actually works
Build it in 3 steps
Describe it
Tell Kleap what your startup metrics needs, in plain words.
AI builds it
Get a real working app with records, forms, and a dashboard.
Publish
Refine it in chat, then publish. It is a live app you own.
Frequently asked questions
What are the most important startup metrics to track?+
For a recurring-revenue startup, the core set is MRR, growth rate, burn rate, runway, CAC, LTV, and churn. Together they tell you if you're growing, how efficiently, and how long the cash lasts. Early on, keep the dashboard tight — these few numbers drive nearly every board conversation.
What's a good LTV:CAC ratio?+
3:1 is the widely cited healthy benchmark — three dollars of lifetime value for every dollar spent acquiring a customer. Below 1:1 you're losing money on each customer; much above 3:1 can mean you're underinvesting in growth. Track it on a gauge and watch it alongside payback period.
What's the difference between churn and net revenue retention?+
Churn measures what you lose; net revenue retention measures what you keep and grow from existing customers after accounting for upgrades and downgrades. NRR above 100% means expansion revenue outpaces churn — the account base grows even with zero new customers. It's one of the strongest signals of product-market fit.
Does it calculate these from Stripe or my analytics?+
The dashboard charts the metrics you record in your Kleap app — MRR, customer counts, spend, and churn entered through forms or imported from your billing and analytics exports. It doesn't pull live from Stripe or a product-analytics tool; you keep the figures in Kleap records (updating on your reporting cadence), and it computes growth, runway, LTV:CAC, and NRR from them.
More Dashboard Builder use cases
Ready to build it?
Describe your startup metrics dashboard and watch it come to life. Free to start, no code.