Build a Marketing Dashboard
See campaigns, leads, and channel performance in one marketing dashboard you build by describing it. Launch with Kleap. Free to start.
16,170+ sites created with Kleap in the last 30 days
A working app, not a template
What it is
A marketing dashboard tracks how well your campaigns turn spend into demand — website traffic, leads generated, conversion rate, cost per lead, and campaign ROI across every channel. It shows which efforts are worth doubling down on and which are burning budget.
What your marketing dashboard tracks
Every field below is one you can add, rename, or remove by chatting with Kleap — a starting point tuned for marketing.
Website sessions
lineTotal visits to your site or landing pages. The top of the funnel every campaign feeds.
Leads generated
barNew contacts captured through forms in the period. The bridge between traffic and revenue.
Conversion rate
gaugeVisitors who become leads: leads ÷ sessions. Measures how persuasive your pages and offers are.
Cost per lead (CPL)
kpi tileTotal campaign spend ÷ leads generated. The efficiency of your demand generation.
Marketing qualified leads (MQLs)
barLeads that meet your quality bar and are worth sales follow-up. Volume without quality is a vanity number.
Traffic by channel
pieShare of sessions from organic, paid, social, email, referral. Shows where your audience actually comes from.
Campaign ROI / ROAS
barRevenue attributed ÷ campaign cost. The bottom-line test of whether a campaign paid off.
Email open & click rate
lineHow many recipients open and click. A read on list health and message relevance.
Cost per acquisition (CPA)
kpi tileSpend ÷ new customers won from marketing. CPL tells you lead cost; CPA tells you customer cost.
Marketing funnel
funnelVisitor → lead → MQL → customer, stage by stage. Pinpoints exactly where prospects fall out.
What good looks like for marketing
One app, a view for everyone
Marketing specialist
Individual campaign performance, CPL, email open and click rates, and traffic to their pages.
Marketing manager
Channel performance, MQL volume and quality, ROI by campaign, and full-funnel conversion.
CMO / executive
Blended CAC, total pipeline contribution, and ROI across the whole marketing budget.
Buy a tool, or own one built for you
Off-the-shelf software makes you fit its mold. With Kleap you describe the dashboard you actually want and own it outright.
A typical dashboard
- Monthly per-seat fees that grow with your team
- Your data lives on their servers, in their format
- Fixed features — you adapt to the tool, not the reverse
- Generic, not shaped around marketing
Built with Kleap
- Free to start — no per-seat pricing
- You own the app and its database, data stays yours
- Change anything by chatting — fields, views, workflow
- Shaped around how marketing actually works
Build it in 3 steps
Describe it
Tell Kleap what your marketing needs, in plain words.
AI builds it
Get a real working app with records, forms, and a dashboard.
Publish
Refine it in chat, then publish. It is a live app you own.
Frequently asked questions
What metrics belong on a marketing dashboard?+
Start with traffic, leads, conversion rate, cost per lead, and campaign ROI. Layer in channel breakdown and a visitor-to-customer funnel so you can see both volume and efficiency. Avoid loading it with vanity metrics like raw impressions — keep the focus on numbers that tie to pipeline.
What's the difference between CPL and CPA?+
Cost per lead is spend divided by leads captured; cost per acquisition is spend divided by customers actually won. CPL tells you how cheaply you fill the top of the funnel, while CPA tells you what a paying customer really costs. A low CPL with a high CPA means your leads aren't converting.
What's a good conversion rate?+
For a typical landing page, 2-5% is average and 10%+ is strong. But 'good' depends heavily on traffic source and offer — cold paid traffic converts lower than warm email traffic. Compare each page against its own history rather than a universal number.
Does the dashboard connect to Google Analytics or my ad accounts?+
It visualizes the campaign figures you record in your Kleap app — sessions, spend, and lead counts entered through forms or imported from your platform exports. It doesn't pull live from Google Analytics or an ad account; you keep the numbers in Kleap records (updating them on your reporting cadence), and the charts recalculate automatically.
More Dashboard Builder use cases
Ready to build it?
Describe your marketing dashboard and watch it come to life. Free to start, no code.