Build a Market Research Survey App
Create a market research survey with a public form, stored responses, filters by segment, and a results dashboard. Built with Kleap. Free to start.
16,172+ sites created with Kleap in the last 30 days
A working app, not a template
What it is
A market research survey app is a web form that gathers opinions, preferences, and buying intent from a target audience, storing each response so you can size demand and spot patterns before you build or launch.
What your market research survey tracks
Every field below is one you can add, rename, or remove by chatting with Kleap — a starting point tuned for market research.
Screening question (qualify/disqualify)
Keeps only respondents who match the target segment you actually care about.
Demographic block (age, region, income band)
Lets you segment findings so averages don't hide real differences.
Purchase-intent scale ('how likely to buy')
The core demand signal for a new product or offer.
Price sensitivity / willingness-to-pay
Informs pricing before you commit to a number.
Ranked feature preference
Shows what buyers value most instead of everything scoring 'important'.
Brand awareness (aided and unaided)
Measures whether people already know you or your competitors.
Competitor usage (multiple choice)
Maps the current alternatives your product has to displace.
Open-ended 'biggest frustration'
Surfaces unmet needs in the respondent's own language.
What good looks like for market research
One app, a view for everyone
Founder / product lead
purchase intent, willingness-to-pay, and unmet needs
Marketer
brand awareness, competitor usage, and segment differences
Buy a tool, or own one built for you
Off-the-shelf software makes you fit its mold. With Kleap you describe the survey you actually want and own it outright.
A typical survey
- Monthly per-seat fees that grow with your team
- Your data lives on their servers, in their format
- Fixed features — you adapt to the tool, not the reverse
- Generic, not shaped around market research
Built with Kleap
- Free to start — no per-seat pricing
- You own the app and its database, data stays yours
- Change anything by chatting — fields, views, workflow
- Shaped around how market research actually works
Build it in 3 steps
Describe it
Tell Kleap what your market research needs, in plain words.
AI builds it
Get a real working app with records, forms, and a dashboard.
Publish
Refine it in chat, then publish. It is a live app you own.
Frequently asked questions
Does Kleap provide the respondents or an audience panel?+
No. Kleap builds the survey and hosts it at a shareable link, but it does not sell or supply respondents. You drive the traffic yourself, for example via social posts, ads, a newsletter, or a paid panel you source separately, and every submission is stored for analysis.
Can I disqualify people who don't fit my target market?+
You can add a screening question at the top and tell non-matching respondents not to continue. Kleap forms are single-page, so use a clear screener rather than relying on complex skip logic.
How large a sample do I need?+
For directional insight, 100-400 qualified responses per segment is common. Your dashboard shows live response counts so you can watch the sample grow toward that range.
Can I export the raw responses for deeper analysis?+
Responses are stored as records in your Kleap database and shown in the results dashboard with counts and averages. You work with the data inside your app; there is no built-in connector to external analytics or BI tools.
More Survey App use cases
Ready to build it?
Describe your market research survey and watch it come to life. Free to start, no code.