Free Contrast Checker for Brand Colors
Verify your brand color palette meets accessibility standards. Test contrast ratios for logos, marketing materials, and brand guidelines. Free tool.
Your brand colors need to work everywhere — from website headers to business cards to social media. If your brand palette doesn't meet contrast standards, you'll face accessibility issues across every touchpoint and potentially exclude a significant portion of your audience.
Tips for Branding
Test your primary brand color against white and black — it needs to work as both text and background
Create accessible color pairings in your brand guidelines so designers always have compliant options
Check your brand colors at different sizes — a color that works for headlines may fail for body text
Document passing and failing combinations in your brand style guide to prevent accessibility issues
Try This Example
“Check the contrast ratio between my brand blue #1A73E8 and white #FFFFFF for use in buttons and headings”