Field notes from operators actually building B2B — no fluff, no AI tool roundups.

Fikku knows its audience: tired B2B operators sick of listicles and LinkedIn bait. The hero copy does all the heavy lifting — 'written by the operators who actually do the work' is a sharp promise, and the gradient on 'building B2B' is one of the few typographic moves that earns its keep. The dark, slightly green-tinted background feels like Linear or Vercel-adjacent without copying either. What it needs is more pages — an article index, an about page, actual essays — before it crosses from strong pitch into finished publication.