Build a KPI Dashboard
Turn scattered numbers into one clear KPI dashboard with charts, targets, and trends — no spreadsheets. Build it on Kleap. Free to start.
16,170+ sites created with Kleap in the last 30 days
A working app, not a template
What it is
A KPI dashboard tracks a company's most important performance indicators in one view — revenue, growth rate, target vs actual, customer acquisition cost, and retention. It's the single screen leadership checks to know whether the business is on track.
What your kpi dashboard tracks
Every field below is one you can add, rename, or remove by chatting with Kleap — a starting point tuned for kpi.
Revenue
kpi tileTotal revenue for the period. The headline number every other KPI ultimately supports.
Growth rate
lineMonth-over-month or year-over-year change in revenue or users. Shows momentum, not just size.
Target vs actual
barWhere each key result stands against its goal for the period. Instantly separates on-track from at-risk.
Customer acquisition cost (CAC)
kpi tileTotal sales + marketing spend ÷ new customers acquired. The price of growth.
Customer retention rate
gaugeShare of customers kept over the period. High retention makes every other metric easier.
Active customers or users
lineCount of customers active in the period. The living base the business is built on.
Net profit margin
gaugeNet profit ÷ revenue. Shows how much of every dollar earned actually stays.
Progress to annual goal
gaugeCumulative result against the yearly target. Keeps long-range goals visible day to day.
Net Promoter Score (NPS)
kpi tileWillingness of customers to recommend you, from -100 to +100. A leading indicator of retention.
Churn rate
linePercentage of customers lost in the period. The counterweight to growth.
What good looks like for kpi
One app, a view for everyone
Team lead
Their department's KPIs, target vs actual, and progress to goal for their own objectives.
Executive
Revenue, growth rate, net profit margin, and retention across the whole business.
Board / investor
Growth rate, CAC, churn, and margin as signals of durability and efficiency.
Buy a tool, or own one built for you
Off-the-shelf software makes you fit its mold. With Kleap you describe the dashboard you actually want and own it outright.
A typical dashboard
- Monthly per-seat fees that grow with your team
- Your data lives on their servers, in their format
- Fixed features — you adapt to the tool, not the reverse
- Generic, not shaped around kpi
Built with Kleap
- Free to start — no per-seat pricing
- You own the app and its database, data stays yours
- Change anything by chatting — fields, views, workflow
- Shaped around how kpi actually works
Build it in 3 steps
Describe it
Tell Kleap what your kpi needs, in plain words.
AI builds it
Get a real working app with records, forms, and a dashboard.
Publish
Refine it in chat, then publish. It is a live app you own.
Frequently asked questions
What's the difference between a KPI and a metric?+
Every KPI is a metric, but not every metric is a KPI. A KPI is a metric tied directly to a goal you're steering the business by — like growth rate against a target. Page views is a metric; revenue growth vs plan is a KPI. A good dashboard shows only the handful that change decisions.
How many KPIs should a dashboard show?+
For an executive view, aim for 5-9. Beyond that, no single indicator gets attention and the dashboard becomes a report nobody reads. Pick the few that map to your current goals and move supporting metrics to drill-down views.
How often should KPIs be updated?+
It depends on the metric. Revenue and active users are worth watching weekly or daily; margin, NPS, and retention are usually monthly. Match the refresh cadence to how fast you can actually act on the number — updating a quarterly metric daily just adds noise.
Where does the dashboard get its numbers?+
It charts the data stored in your Kleap app — figures your team enters through forms or imports into records each period. Kleap becomes the place you record your KPIs; it doesn't automatically scrape numbers out of separate finance or analytics tools, so you update the underlying records (manually or by import) and the tiles and trends redraw themselves.
More Dashboard Builder use cases
Ready to build it?
Describe your kpi dashboard and watch it come to life. Free to start, no code.