What an AI agent is and how it differs from a chatbot
A chatbot answers predefined questions from a script. An AI agent, by contrast, perceives a situation, reasons through the necessary steps, and executes a sequence of actions: it can query your CRM, send an email, fill in a form, update a database, trigger an alert, and then report back on what it did. The difference is fundamental: a chatbot informs, an agent acts.
In a Swiss business context, this translates to concrete outcomes: an agent qualifies an incoming lead quickly, creates it in your CRM, sends a personalised reply, and notifies the relevant sales rep, all without human intervention. Another agent processes each night's supplier invoices received by email, extracts the key data, integrates it into your ERP, and flags any anomalies.
- Chatbot: responds according to a fixed script, no real actions in your systems
- AI assistant: generates text or suggestions, but a human still has to act
- AI agent: perceives, reasons, and executes a sequence of actions within your business tools
- Multi-agent: several specialised agents collaborating on a complex process