We ran it in two US cities: 40 businesses found, 8 with no website or a bad one, and a finished site for one of them in 3 min 26 s — copy the prompts, change the city, go.
In this guide+
- 01Find businesses with no website~12 min
- 02Build their site before you call3 min 26 s
- 03Call and send the link30 s pitch
- 04Get paid, then every monthfixed + monthly
How much can you make?
- 17%of US small businesses still have no website at allClutch, 2025
- 45%had their site built by someone outside: that is youClutch, 2025
- < $10kwhat most web design projects costClutch pricing guide, 2026
What small business owners spent on their website
- Less than $50028%
- $500 to $10,00048%
Your numbers
This month
$1,700
Coming in every month after a year, from fees alone
$1,200
24 clients, if every one keeps the fee.
Your numbers, not a promise: move the sliders to your price and pace.
Step 1: Find businesses with no website (12 min)
Pick owner-run businesses where looks matter. Barbers, cleaners and salons had far more missing or bad sites than plumbers and roofers.
Businesses with no website, a weak one or one that would not load
- Barbers, cleaners, salons7 of 22
- Plumbers, roofers1 of 18
Find me local businesses in [your city] that need a website: barbershops, house cleaning services and hair salons with no website at all, or a bad one. Save them as my leads with phone, address, Google rating, website status and a short pitch for each.
Start at the top. The list is sorted by score: no website first.
Open each flagged site yourself. Keep the ones you can clearly beat.
13 of 40 had an e-mail on their site. Everyone else: call.
Step 2: Build their site before you call (3 min 26 s)
Don't ask if they want a website. Show them theirs.
Build a demo website for [business name] from my leads. Use only the facts you have about it.
Swap the generic services for theirs once they say yes.
Ask for their photos. The demo uses an illustration.
Look at the whole page before you send it.
Step 3: Call, show it, send the link
Hi, is this [owner's first name]? I'm [your name], a web designer here in [your city]. I saw your Google listing has no website, so I built you one. Can I text you the link? If it's not for you, no problem.Hi [first name], here's the site I made for [business name]: [link]. Send me your real services and a few photos and I'll put them in. [your name]What they say, what you say
| They say | You say |
|---|---|
| “I get all my work by word of mouth.” | “And when someone hears your name, they Google you. This is what they'd find.” |
| “I have a Facebook page.” | “Keep it. This is the page that shows up on Google, with your phone and a contact form.” |
| “How much?” | One fixed price and a small monthly fee. Say both. |
| “Just send me something.” | Send the link. Call back once. |
| “I already have a website.” | Open both on your phone, side by side. Let them look. |
“I get all my work by word of mouth.”
- You say
- “And when someone hears your name, they Google you. This is what they'd find.”
“I have a Facebook page.”
- You say
- “Keep it. This is the page that shows up on Google, with your phone and a contact form.”
“How much?”
- You say
- One fixed price and a small monthly fee. Say both.
“Just send me something.”
- You say
- Send the link. Call back once.
“I already have a website.”
- You say
- Open both on your phone, side by side. Let them look.
Step 4: Charge once, then every month
- Onceone fixed price for the site. Most owners who paid spent under $10,000, many under $500.Clutch, 2018 and 2026
- Monthlya smaller monthly fee for hosting and changes: new hours, photos, a service.
Write down what's in it: the pages, the form, how many rounds of changes.
Put the domain in their name, not yours.
Get paid before it goes live.
Step 5: Put it live on their domain
Swap in their services, photos and hours. Each one is a chat message.
Click Publish. Our own one-page site went live in 8 min 37 s from the first prompt.
Connect their domain with Add a domain, then send a test message through the form.