You imagine it. Kleap builds it.
Describe what you want to create. AI builds the design, features and logic, then develops the project further with your feedback.
- Your idea
- A working app
- Your next improvements
AI CRM Builder
A CRM for SaaS That Tracks Trials, Onboarding, Churn, and MRR
Describe your funnel and Kleap's AI builds a SaaS CRM — trials, onboarding, expansion, and churn risk — with MRR on every account. Free to start, no template wrangling.
You create. Kleap handles the technical side.
Describe the website or app you imagine. Kleap helps you build it, publish it and keep improving it, with tools to monitor how it works and fix issues.
Data and accounts come with the territory.
Database, authentication and forms: build a client portal or an app with the data and access it needs.
- Database
- User sign-in
- Access and roles
Your tools, inside your app.
Add Stripe, business tools and integrations. Connect your accounts and keys to fit the project to the way you work.
- Stripe
- Business tools
- Integrations
A Guardian after launch.
The Guardian spots website issues and helps you fix them with AI. Return to your project in the chat to make the corrections.
- Broken links and 404 errors
- Page and SEO issues
- Fixes with AI
Everything to go live.
Publish with hosting, connect your domain and follow your activity with analytics and the Search Console integration.
- Hosting
- Your domain
- Analytics and Search Console
Your project keeps moving with you.
Keep your code, connect GitHub and work with AI tools like Claude or ChatGPT. AI assistance and human support on paid plans help you along the way.
- Your code
- Claude and ChatGPT
- AI and human support
Minutes
to a working CRM
0
templates or setup
Free
to start building
Build vs. buy
Custom CRM vs. off-the-shelf
In SaaS every stage moves MRR — trials convert, customers onboard, healthy accounts expand, at-risk ones churn — but a plain deal board hides the revenue and misses churn signals until it's too late.
Fit
Off-the-shelf SaaS (Salesforce, HubSpot)
You adapt your business to their fixed fields and objects.
Kleap custom CRM
Built to your exact workflow — your pipeline, your stages, your fields.
Data
Off-the-shelf SaaS (Salesforce, HubSpot)
Your records are locked inside their cloud.
Kleap custom CRM
Your data lives in your own per-app database — exportable anytime.
Cost
Off-the-shelf SaaS (Salesforce, HubSpot)
Per-seat pricing that grows with every new hire.
Kleap custom CRM
Flat — build it once, add your whole team, no per-seat tax.
Changes
Off-the-shelf SaaS (Salesforce, HubSpot)
Wait for their roadmap, or pay a consultant to customize it.
Kleap custom CRM
Ask the AI in plain language and it's done in minutes.
Lock-in
Off-the-shelf SaaS (Salesforce, HubSpot)
Painful migration the day you decide to leave.
Kleap custom CRM
Export the code to GitHub anytime — no lock-in.
Skip the $50k custom-CRM dev agency — the AI builds it.
A custom CRM is one of the internal tools you can make with Kleap's AI internal tool builder. Add sign-in so only signed-in users can open it; ask Kleap to limit access to your team's accounts and test it with a second account before sharing.
Ownership
Your CRM, your data
It's a real app that belongs to you. the code, the database, and the domain. not a rented seat in someone else's platform.
You own the code
Your CRM is a real app you can export to GitHub. not a config trapped inside someone else's platform.
Your own database
Records live in your app's own database, not pooled in a vendor's cloud with everyone else's.
Your own domain
Publish on your custom domain so it's your CRM, on your brand. not a subdomain of theirs.
No per-seat lock-in
Add your whole team without per-seat pricing, and leave anytime with your data intact.
Playbook
Built around how saas really work
A CRM for SaaS follows the account through the whole lifecycle, not just the sale. Trials convert, new customers onboard, healthy accounts expand, and at-risk ones churn — and every stage moves MRR. Describe your funnel and the AI builds a CRM around trials, onboarding milestones, account health, and revenue instead of a plain deal board.
Trial pipeline track signed up → activated → converted with the activation milestone that predicts conversion.
MRR on every account measure pipeline and expansion in revenue, not just logos.
Onboarding checklist one per new customer so time-to-value is visible and stalls get caught early.
Churn-risk signals flag usage drops, missed onboarding steps, and support load, then trigger outreach.
New business vs. expansion separate the boards so upsell and renewal don't get lost inside the same pipeline.
Renewal dates put the contract renewal on every annual account so CS works it 60–90 days out.
Expansion tracking flag accounts hitting seat or usage limits as upsell opportunities, not support tickets.
Product-qualified leads surface self-serve accounts that cross an activation threshold so sales calls the warm ones.
Built for the details
What a CRM for saas actually tracks
The records, fields, and stages a generic template leaves out — built in from your first prompt.
Accounts. plan, seats, and MRR on every customer, from trial to expansion.
Trials. signed-up, activated, and converted stages with the activation milestone.
Onboarding. the checklist and time-to-value status per new customer.
Churn risk. the usage, onboarding, and support signals that flag an account before it cancels.
Illustrative preview
A real app, not a spreadsheet
Your CRM runs like software your team already knows. a clean dashboard with your records and your stages. This is an illustration; the AI shapes the real layout around how you work.
- Your data and your fields. nothing generic
- Live on the web, on any device
- Refine it by chatting. no config screens
Capabilities
Everything a CRM needs
The core building blocks, ready out of the box.
Pipeline
Deal stages you define, not a fixed funnel.
Contacts
Records and fields that match what you track.
Automations
Reminders and follow-ups fire on schedule.
Dashboards
Pipeline, revenue, and what's due at a glance.
Permissions
Roles and logins that fit your team.
Mobile
Runs in any browser, on any device.
Connects to your stack
Tell the AI which tools to wire in and it builds the integration . no waiting on a marketplace for a connector that doesn't exist.
StripeSlackGmailZapierGoogleQuickBooksNotionAirtableGoogle Sheetsand more
Process
How it works
Describe it, refine it, publish it. No schema design, no setup phase before you start.
Step 1
Describe your workflow
Tell Kleap what you track — clients, pipelines, renewals, whatever your business runs on. Plain language, no schema design.
Step 2
Kleap builds the CRM
The AI turns your description into a working CRM with the right records, stages, and fields for your industry.
Step 3
Refine and publish
Keep chatting to adjust anything, then publish. Your CRM is a real app you can use and share.
FAQ
Frequently asked questions
What is a SaaS CRM?
A SaaS CRM follows the account across the lifecycle — trials, onboarding, expansion, and churn risk — with MRR on every account, instead of a plain sales pipeline. Kleap builds one around your funnel.
Can it connect to Stripe?
Yes. Tell the AI to wire in Stripe and it builds the integration, so plan and MRR live on the account alongside the pipeline.
How is a custom CRM different from HubSpot?
HubSpot is a fixed platform priced per seat. A custom CRM models your trial-to-paid flow, onboarding, and churn signals exactly — and you own the code and data, exportable anytime.
How is it different from Salesforce or a CS tool like Vitally?
Salesforce is powerful but heavy and per-seat, and CS platforms like Vitally or ChurnZero are fixed. A custom SaaS CRM models trial-to-paid, MRR, onboarding, and churn signals exactly — and you own the data.
Can it track MRR and churn risk?
Yes. Put MRR and plan on every account and flag churn from simple signals — usage drops, missed onboarding, support load. Wire in Stripe so billing data lives next to the pipeline.
Can Kleap really build a CRM for saas?
Yes. A CRM for SaaS That Tracks Trials, Onboarding, Churn, and MRR works by turning a plain-language description of how you operate into a working CRM — the contacts, pipeline stages, tasks, and reminders that fit saas, not a generic contact list.
How much does it cost to build a custom CRM?
A traditional custom-CRM build with a dev agency can cost tens of thousands of dollars. With Kleap you describe what you need and the AI builds it — free to start, so you skip the agency invoice.
Is it free to start?
Yes. You can describe your workflow, generate a working CRM, preview it live, and keep refining it in chat for free. Advanced options like a custom domain and the enterprise build service are paid.
Do I need to design a database or write code?
No. You describe what you track in your own words and Kleap builds the app. You refine it by chatting — no schema design, no spreadsheets, no code.
What if I want experts to build and run it for me?
That's Kleap Enterprise. Our team scopes, builds, and maintains the CRM for you with custom integrations, SSO, dedicated support, an SLA, and a custom plan. Use the enterprise form on this page to start.
Build a CRM for another workflow
CRM for Agencies
Describe how your agency works and Kleap's AI builds a CRM for it — new-business pipeline, retainers, project handoffs, and renewals. Free to start, no template wrangling.
CRM for Construction
Describe your projects and Kleap's AI builds a construction CRM — bid pipeline, subcontractors, job sites, and RFIs — without forcing your process into someone else's template. Free to start.
CRM for Healthcare
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CRM for Schools
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CRM for Manufacturing
Describe your sales process and Kleap's AI builds a manufacturing CRM — distributor accounts, RFQs, quotes, and reorders — tailored to how you actually sell. Free to start.
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Describe your practice and Kleap's AI builds a legal CRM — intake pipeline, clients, matters, and key deadlines — so leads convert and nothing slips. Free to start.
Kleap Enterprise
Want experts to build and run it for you?
Skip the DIY and let Kleap's team scope, build, and maintain your CRM end-to-end. with custom integrations, dedicated support, an SLA, and a plan priced to your organization.
- Dedicated build team that scopes, ships, and iterates the CRM for you
- Custom integrations with the tools your team already runs on
- SSO, role-based access, and workspace governance for IT
- Priority support with an SLA and a named point of contact
- Migration and onboarding help so your data lands clean
- Custom enterprise plans priced to your team and usage
Describe your CRM. Watch Kleap build it.
Tell Kleap how your team works and get a working, shareable CRM in minutes. Free to start.