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Markup Calculator

Enter your cost and the markup you want to get the selling price, profit and resulting margin. Already have a price? Switch tabs to find your markup percentage, or convert a markup into a margin (25% markup = 20% margin) and back.

Results

Selling price: $90.00

Selling price = cost × (1 + markup)

Discount

What a sale does to your profit: price after the discount and the margin you keep.

20% off gives a price of $72.00.

20% off gives a price of $72.00.

Price ladder for a cost of $60.00

The selling price you need for each margin, and the markup that goes with it.

MarginMarkupSelling priceProfitUse
10%11.11%$66.67$6.67
20%25%$75.00$15.00
30%42.86%$85.71$25.71
40%66.67%$100.00$40.00
50%100%$120.00$60.00
60%150%$150.00$90.00
70%233.33%$200.00$140.00

How to calculate markup

Markup is how much you add on top of the cost, expressed as a percentage of the cost: markup = (selling price − cost) ÷ cost. To get a price from a markup: price = cost × (1 + markup).

A product that costs $40 with a 50% markup sells for $60. The $20 profit is 50% of the cost but only 33.3% of the price — that 33.3% is the margin.

That gap is why a 100% markup (doubling the cost) is a 50% margin, not 100%. If your target is expressed as a margin, use the margin tab instead of adding the percentage to the cost.

Worked example

  • Cost: $40 · Markup: 50%
  • Selling price = 40 × 1.5 = $60
  • Profit = 60 − 40 = $20
  • Margin = 20 ÷ 60 = 33.3%

Markup to margin chart

What margin each markup really gives you once the product is sold.

MarkupMargin
10%9.1%
20%16.7%
25%20%
30%23.1%
40%28.6%
50%33.3%
60%37.5%
75%42.9%
100%50%
150%60%
200%66.7%

How to price with a markup

  1. 1

    Start from the full unit cost

    Include shipping, packaging and payment fees, not only the purchase price.

  2. 2

    Choose the markup

    Pick the percentage you add to the cost for this product or category.

  3. 3

    Compute the price

    Price = cost × (1 + markup). The calculator shows the resulting margin too.

  4. 4

    Check the margin

    Make sure the margin left after the sale covers your fixed costs.

Frequently asked questions

How do I calculate a markup percentage?
Subtract the cost from the selling price, then divide by the cost. A $25 cost sold at $40: (40 − 25) ÷ 25 = 60% markup.
Is markup the same as margin?
No. Markup divides the profit by the cost, margin divides it by the selling price. A 50% markup is a 33.3% margin.
What is a 100% markup?
Doubling the cost: a $10 item sold at $20. It gives a 50% margin.
How do I convert markup to margin?
Margin = markup ÷ (1 + markup). For 25%: 0.25 ÷ 1.25 = 20% margin. The chart on this page lists common values.
Is this markup calculator free?
Yes, free and without signup. Everything is calculated in your browser.

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