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Markup Calculator

Enter your cost and the markup you want to get the selling price, profit and resulting margin. Already have a price? Switch tabs to find your markup percentage, or convert a markup into a margin (25% markup = 20% margin) and back.

Results

Selling price: $90.00

Selling price = cost × (1 + markup)

Discount

What a sale does to your profit: price after the discount and the margin you keep.

20% off gives a price of $72.00.

20% off gives a price of $72.00.

Price ladder for a cost of $60.00

The selling price you need for each margin, and the markup that goes with it.

MarginMarkupSelling priceProfitUse
10%11.11%$66.67$6.67
20%25%$75.00$15.00
30%42.86%$85.71$25.71
40%66.67%$100.00$40.00
50%100%$120.00$60.00
60%150%$150.00$90.00
70%233.33%$200.00$140.00

Pricing a whole range rather than one product? Build an Excel price list with live formulas using the AI spreadsheet generator.

How to calculate markup

Markup is how much you add on top of the cost, expressed as a percentage of the cost: markup = (selling price − cost) ÷ cost. To get a price from a markup: price = cost × (1 + markup).

A product that costs $40 with a 50% markup sells for $60. The $20 profit is 50% of the cost but only 33.3% of the price — that 33.3% is the margin.

That gap is why a 100% markup (doubling the cost) is a 50% margin, not 100%. If your target is expressed as a margin, use the margin tab instead of adding the percentage to the cost.

Worked example

  • Cost: $40 · Markup: 50%
  • Selling price = 40 × 1.5 = $60
  • Profit = 60 − 40 = $20
  • Margin = 20 ÷ 60 = 33.3%

Markup to margin chart

What margin each markup really gives you once the product is sold.

MarkupMargin
10%9.1%
20%16.7%
25%20%
30%23.1%
40%28.6%
50%33.3%
60%37.5%
75%42.9%
100%50%
150%60%
200%66.7%

How to price with a markup

  1. 1

    Start from the full unit cost

    Include shipping, packaging and payment fees, not only the purchase price.

  2. 2

    Choose the markup

    Pick the percentage you add to the cost for this product or category.

  3. 3

    Compute the price

    Price = cost × (1 + markup). The calculator shows the resulting margin too.

  4. 4

    Check the margin

    Make sure the margin left after the sale covers your fixed costs.

Frequently asked questions

How do I calculate a markup percentage?
Subtract the cost from the selling price, then divide by the cost. A $25 cost sold at $40: (40 − 25) ÷ 25 = 60% markup.
Is markup the same as margin?
No. Markup divides the profit by the cost, margin divides it by the selling price. A 50% markup is a 33.3% margin.
What is a 100% markup?
Doubling the cost: a $10 item sold at $20. It gives a 50% margin.
How do I convert markup to margin?
Margin = markup ÷ (1 + markup). For 25%: 0.25 ÷ 1.25 = 20% margin. The chart on this page lists common values.
Is this markup calculator free?
Yes, free and without signup. Everything is calculated in your browser.

Got your prices? Put them online

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Keep your prices in one place: the AI spreadsheet generator makes an Excel file with live SUMIFS and SUM totals.

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