Markup Calculator
Enter your cost and the markup you want to get the selling price, profit and resulting margin. Already have a price? Switch tabs to find your markup percentage.
Results
Selling price = cost × (1 + markup)
How to calculate markup
Markup is how much you add on top of the cost, expressed as a percentage of the cost: markup = (selling price − cost) ÷ cost. To get a price from a markup: price = cost × (1 + markup).
A product that costs $40 with a 50 % markup sells for $60. The $20 profit is 50 % of the cost but only 33.3 % of the price — that 33.3 % is the margin.
That gap is why a 100 % markup (doubling the cost) is a 50 % margin, not 100 %. If your target is expressed as a margin, use the margin tab instead of adding the percentage to the cost.
Worked example
- Cost: $40 · Markup: 50 %
- Selling price = 40 × 1.5 = $60
- Profit = 60 − 40 = $20
- Margin = 20 ÷ 60 = 33.3 %
Markup to margin chart
What margin each markup really gives you once the product is sold.
| Markup | Margin |
|---|---|
| 10 % | 9.1 % |
| 20 % | 16.7 % |
| 25 % | 20 % |
| 30 % | 23.1 % |
| 40 % | 28.6 % |
| 50 % | 33.3 % |
| 60 % | 37.5 % |
| 75 % | 42.9 % |
| 100 % | 50 % |
| 150 % | 60 % |
| 200 % | 66.7 % |
How to price with a markup
- 1
Start from the full unit cost
Include shipping, packaging and payment fees, not only the purchase price.
- 2
Choose the markup
Pick the percentage you add to the cost for this product or category.
- 3
Compute the price
Price = cost × (1 + markup). The calculator shows the resulting margin too.
- 4
Check the margin
Make sure the margin left after the sale covers your fixed costs.
Frequently asked questions
How do I calculate a markup percentage?+
Is markup the same as margin?+
What is a 100 % markup?+
How do I convert markup to margin?+
Is this markup calculator free?+
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